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Employer Branding
Too many organizations develop a catchy slogan and do nothing else.
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Branding yourself to employees and potential employees is an important part of becoming an employer of choice.
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Have you read your job descriptions as a job hunter might? What do you see?
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How recently have you looked at your firm's website, particularly from the perspective a mobile phone user?
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Building your employer brand is about becoming an employer of choice. One way to do that is to bring discussions of career path back into your interviews.
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One way to build your employer branding is to invest in video.
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