Employer Branding: Attracting Talent
By Jeff Altman, The Big Game Hunter
Much of the talent you are trying to attract aren’t on job boards or applying through LinkedIn.
If you want to be attracting talent to your organization, and if you think posting job ads on job boards or LinkedIn is the perfect way to do it, you’re obviously wrong because you’re not attracting the people that you want to be attracting.
A better strategy is to look at social media from through different lenses. How are you creating your brand on TikTok, or reels or stories, which is where a younger demographic that you’re trying to attract lives?
If you think post and pray is the best way to go, keep doing it. But think strategically. Over the course of time, your demographic is there, they’re watching your videos. They’re learning about you. And if you do it right, they’re going to be interested in contacting you for opportunities. Don’t do post and pray anymore.
There’s a lot more at TheBigGameHunter.us. Go to the site, go exploring it.
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. He is hired to provide No BS Career Advice globally. That can involve job search, hiring staff, management, leadership, career transition and advice about resolving workplace issues. Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2500 episodes.
I do a livestream on LinkedIn, and YouTube (on the JobSearchTV.com account) Tuesdays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me via messaging on LinkedIn or in chat during the approximately 30-minute show.
Main YouTube: www.JobSearchTV.com
Video Podcast: Spotify
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