Employer Branding: Don’t Punish Your Best People
By Jeff Altman, The Big Game Hunter
Your best people are often rewarded for their great work by two punishments.
If you want to build a strong employer brand and attract more people to your organization, pay attention to a Duke University study that pointed out that your best people are often taken advantage of. Hmm, yes, they do great work. They work very hard and very effectively, they make no more money. And when they get things done, they just get more work.
The average person, the person who can be replaced easily, they’ve already figured this out. They do just enough to get by.
If you want to build a strong employer brand, stop taking advantage of your exceptional people. Stop overworking them to the point of their burning out so that this way you can attract and retain more people like them.
There’s a lot more on my website, TheBigGameHunter.us
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ career easier. Those things
can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2500 episodes.
Website: https://www.TheBigGameHunter.us (schedule a paid coaching session, a free discovery call or ask questions using my Trusted Adviser Services)
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Every organization has to be shaped like a pyramid but with a very small base, if they want to survive. There are only certain products that provide for the type of cash flow that makes this possible, and those products usually take decades to develop fully. The space and aircraft industry used to work that way, whereas anything with a short time to market product will only have “the next quarter’s results” on their mind.
A good org is a learning academy not a gladiator battle.