I'm going to ask you to do a little work to understand yourself so you can help others understand you.Continue Reading

How has Rao's developed a reputation for incredible food and how does that apply to you?Continue Reading

EP 1343 Most people do not appreciate how important branding is to their job search and professional success.Continue Reading

EP 1386 I am back to speak with Ellis Chase about branding and the importance of avoiding the typical 30-second “elevator pitch.”Continue Reading

It isn't difficult to build a personal brand. Often, people make the mistake of waiting until they need something from other people before doing it.Continue Reading

Malcolm Gladwell did an episode of his podcast, Revisionist History, about the U.S. News & World Report guide to the top universities and colleges in the United States. It isn't remarkable lesson for job hunters that he indirectly shares.Continue Reading

People have a goofy idea about personal and career branding. Let me set the record straight.Continue Reading

EP 1931 On today's show, I discuss how to spend $3 per day to take charge of your personal brand.Continue Reading

There is no mystery to what they are doing AND not doing.Continue Reading

Too often, secondary issues derail our job searches and our careers.Continue Reading