Fawn Germer tells a story about a local store and its branding mistake that caused it to close. Most people make the same mistake.Continue Reading

Especially during difficult times, it is important to stand out versus your competition when you are trying to get an interview.Continue Reading

People don't like to think of themselves like a hamburger, detergent or any other product . . . but in many respects, you are a brand just like any other.Continue Reading

I discuss an interview done by Dave Kerpen with an excellent and simple piece of advice for branding. http://amzn.to/1StPVmKContinue Reading

You don't have to do as much as I do to develop your personal brand. However, doing nothing is also a brand and can be expensive for you.Continue Reading

How has Rao's developed a reputation for incredible food and how does that apply to you?Continue Reading

EP 1386 I am back to speak with Ellis Chase about branding and the importance of avoiding the typical 30-second “elevator pitch.”Continue Reading

In this video, Jeff Altman, The Big Game Hunter explains the critical importance of developing a brand for yourself TODAY.Continue Reading

Branding is incredibly important and so few people do it. Here, I encourage you to change your thinking and help yourself.Continue Reading

We all know the best place to build your brand online, but what's the second-best place? It takes less time than the other one AND it's easy and fun.Continue Reading