People are reluctant to think of themselves as a brand and market themselves that way. It’s a mistake. #shorts
I'm Jeff Altman, The Big Game Hunter. People buy brands. We go to stores, we go to restaurants, we go to different things and places-- we buy brands. And even if you're purchasing something that's generic, that's a brand. In your career, you can make yourself a brand, too. Brands don't mean "hey, buy me!" Brands in your career involve having people learn about your expertise in ways that allow them to trust you and thus, see you as an expert. Want to know how to do it? Start with forwarding other people's content. Start creating your own content. Get your phone out. Create content, as well. There's lots of different ways. Follow me on YouTube. Go JobSearchTV.com. Follow me there. I'd love to help you.
