Orange Sneakers | JobSearchTV.com
By Jeff Altman, The Big Game Hunter
I discuss an interview done by Dave Kerpen with an excellent and simple piece of advice for branding. http://amzn.to/1StPVmK
I was listening to a podcast this morning with an interview with Dave Kerpen who gave a great lesson in branding and before you go away because I know job hunters don’t like to hear about branding, there’s a piece of advice he gave he spoke about an incident that his own life.
He tried reaching out to an investor and the story was he sent an email, got an autoresponder that says, “I never respond to email .”
So he goes to a conference to meet this investor. There are 500 people around the guy. So, he can’t get near him and he’s getting frustrated because he’s traveled to this conference, he’s invested time and energy and, lo and behold, he can’t talk to the guy because there are just so many people around.
on the second day of the conference, he standing around and hears this voice. Now. I don’t remember if the voice sounded like this, but I’m going to be a little theatrical. Ready?
” I want to talk to the freaking guy with the orange sneakers.” He was wearing orange sneakers and the investor wanted to talk to him because he was fascinated with the fact that this guy wore orange sneakers.
The point of the story – –if you’re another “me, too” person, if you’re another person that’s got nothing to distinguish themselves from the other 500 people, then you’re just one of the pack. By wearing orange sneakers or, in real life, you might choose to wear a very unique tie or a great scarf or something that really makes you look spectacular . . . it could be your glasses and how unique they are, lo and behold, people seek you out and isn’t that what you really want?
You want people coming to you instead of you always chasing them. That’s the miracle of branding. When you take the time, not just as one effort, but as part of an overall effort to brand yourself in people’s minds as an expert in your field, suddenly, folks are reaching out to you for advice, counsel, information, investment opportunities, business opportunities, a whole host of different things.
So, I’ll have a link to the Dave Kerpen’s book in the notes for this but, at the end of the day, think. Think about what you can do to be different and not just simply one of the pack. Hi, I was listening to a podcast this morning with an interview with Dave Kerpen who gave a great lesson in branding and before you go away because I know job hunters don’t like to hear about branding, there’s a piece of advice he gave he spoke about an incident that his own life.
Loser. Failure. Bum. Reject. Incompetent.
He tried reaching out to an investor and the story was he sent an email, got an autoresponder that says, “I never respond to email .”
So he goes to a conference to meet this investor. There are 500 people around the guy. So, he can’t get near him and he’s getting frustrated because he’s traveled to this conference, he’s invested time and energy and, lo and behold, he can’t talk to the guy because there are just so many people around.
on the second day of the conference, he standing around and hears this voice. Now. I don’t remember if the voice sounded like this, but I’m going to be a little theatrical. Ready?
” I want to talk to the freaking guy with the orange sneakers.” He was wearing orange sneakers and the investor wanted to talk to him because he was fascinated with the fact that this guy wore orange sneakers.
The point of the story – –if you’re another “me, too” person, if you’re another person that’s got nothing to distinguish themselves from the other 500 people, then you’re just one of the pack. By wearing orange sneakers or, in real life, you might choose to where very unique tie or a great scarf or something that really makes you look spectacular . . . it could be your glasses and how unique they are, lo and behold, people seek you out and isn’t that what you really want?
You want people coming to you instead of you always chasing them. That’s the miracle of branding. When you take the time, not just as one effort, but as part of an overall effort to brand yourself in people’s minds as an expert in your field, suddenly, folks are reaching out to you for advice, counsel, information, investment opportunities, business opportunities, a whole host of different things.
So, I’ll have a link to the Dave Kerpen’s book in the notes for this but, at the end of the day, think. Think about what you can do to be different and not just simply one of the pack.
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ career easier. Those things
can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2600 episodes.
Website: https://www.TheBigGameHunter.us (schedule a paid coaching session, a free discovery call or ask questions using my Trusted Adviser Services)
LinkedIn: https://www.linkedin.com/in/TheBigGameHunter
Courses: https://www.TheBigGameHunter.us/courses
Books and Guides: https://www.TheBigGameHunter.us/books
Resume & LinkedIn Profile critiques www.TheBigGameHunter.us/critiques
We grant permission for this post and others to be used on your website as long as a backlink is included to www.TheBigGameHunter.us and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator.
