Category

Branding
Fawn Germer tells a story about a local store and its branding mistake that caused it to close. Most people make the same mistake.
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Natasa Djukanovic and I discuss the importance of personal branding and how easy it is to do using the dot.me domain.
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I've interviewed many many people and have spotted the flaw in many of your interviews and more.
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Whether you’re pitching an idea to senior leaders or your company to potential investors, you need to deliver a clear, confident message if you hope to be convincing.
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Especially during difficult times, it is important to stand out versus your competition when you are trying to get an interview.
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Here's what you can do with LinkedIn that doesn't take a lot of time even when you are not job hunting.
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Jeff Altman, The Big Game Hunter suggests a few no-cost ways to stand out from your competition so that job hunters prefer your firm.
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Develop a Personal Brand
A personal brand will help define who you are, what you bring to the table, and propel your career forward.
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When the economy shifts and the music stops and you need to find a new chair, who knows about you?
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