Leaders: Who Knows About You? | JobSearchTV.com
People get ahead by being alert to opportunity. Sometimes that is internally. Most of the time it comes from the outside. In addition, when the economy shifts and the music stops and you need to find a new chair because your firm is cutting back on “costs” (you, among others), who knows about you and for what can be a huge positive differentiator.
Why Should Branding Make a Difference to You?
Who knows about you? And that’s the subject for today. Because as we start looking ahead, the likelihood is there’s going to be times where the economy is going to slow down and people who were in senior roles are going to be targets of the cutbacks.
Years ago, a friend of mine was in a banking firm in New York. And we constructed a strategy to increase his visibility because the one thing I knew at that time as a less experienced person/professional in search, is that the person who gets ahead isn’t always the smartest, they don’t always work the hardest, although those are great qualities to have. People get ahead by being alert to opportunity, and not pursuing opportunities. Thus, we want to create the image of him as being an expert in what he does. Thus, it came back to who knew about him? And generally, it was people within his current organization, and those that he had worked in previously. That wasn’t going to be good enough, because if cuts were going to happen, those people would only have a limited amount of ability to help him. But if he was seen as a broader expert, that could help him land his next role more readily, because people will be reaching out to him, recognizing him as an expert.
He’s built his career on that expertise and you can as well, too. It involves increasing your visibility, not just internal to your organization, but externally as well. How many times have you been on the stage for a conference, or a non- corporate meeting (by that I mean, not one at your current Corporation) where you’re the presenter, where you’re seen for your expertise, and you have an opportunity to refine your message based upon the feedback that you get.
It’s not just simply going to be the people in the audience but often these are recorded sessions, right? They’re going to wind up on YouTube. That’s going to make them Googleable. And recruiters are always looking for people who are different than the others who do similar work.
Always think in terms of what makes you special? What makes you unique? What makes you stand out from others. So that, this way, opportunities come to you instead of you chasing them because, again, people get ahead by being and by being alerted to opportunity and being open to it. Sometimes, occasionally, it’s internal, most of the time, it’s external.
So again, who knows about you? What do they know about you? When they think of your name? What are they associated with? These are all factors that you still have some time to lay out a case for, but don’t waste time, because one day you may wind up, lose, the time may run out.
“Small Mistakes, Big Consequences”
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ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2300 episodes.
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