People are reluctant to think of themselves as a brand and market themselves that way. It's a mistake. #shortsContinue Reading

I was introduced to Richard Lewis at the end of last year and was taken by the story of Jennifer, the person who is at the crux of his book, “Why Hire Jennifer.”Continue Reading

We are all influenced by brands and I can prove it to you.Continue Reading

How do you become known as a subject matter expert? This really is the easiest way to do it and it is so much easier than it used to be! Let me explain how.Continue Reading

EP 2057 Jeff Altman, The Big Game Hunter discusses the basic rules of job hunting and how branding contributes to that.Continue Reading

Jeff Altman, The Big Game Hunter explains why it's important for you to look at the brand of the firm you're joining when deciding about a job offer.Continue Reading

Job seekers have been slow to embrace video, even though job search and career experts have promoted their use for many years.Continue Reading

Websites are very easy to create and update and can be a fabulous branding tool for you.Continue Reading

Branding is the critical reason to use social media for marketing your professional capabilitiesContinue Reading

EP 2001 One of the most profound lessons you should take and use in your career comes from paying attention to how you choose a detergent to buy at the store.Continue Reading