The easiest way to look like a subject matter expert

How do you become known as a subject matter expert? This really is the easiest way to do it and it is so much easier than it used to be! Let me explain how.


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A friend of mine used to be a commodities broker. And when she was trying to network back in The Stone Ages, when she was trying to open up an account, what she used to do is make copies of useful articles and forward them to the people that she was selling to. And in those days, you could just put a little post it note on the Xerox, and then send it to them. "I thought .you might be interested," and a card, a business card that would allow them to contact her. She opened some huge accounts that way.

These days, we don't do it that way. No one would open the envelope because it would look like junk mail to us, right? But we can still share links. We can still share information on LinkedIn and elsewhere that we think will be useful. So we get "mind share" with people, become associated with that area of expertise.

The question comes down to number one, what do you want to be known for? What's your area of expertise? Where is there a ready supply of information that you can share? Remember, all we're is, once we spot an article or listen to a podcast, is upload it. Real simple. Or copy and paste the URL. It's not tough.

But do that repeatedly. Like while you're waiting in line somewhere, and you've exhausted everyone that you might possibly text while you're waiting online, just to check in with them. Share information on LinkedIn; share it on Facebook; share it in a group that you might belong to.

And as importantly, as she used to do share with individual people. They will start to associate you with the information and, besides, you'll learn something in the process of reading these articles, and you'll be able to share it with others.

Hope you found this helpful. I'm Jeff Altman, The Big Game there's a lot more there that you can watch, listen to, or read that will help you find work more quickly. In addition, well, let me just say, if you're not ready to go through my content, put the address in your phone in your phone, so this wayp at a time where you might want some additional information, you can just go to my website and go exploring in the blog.

I've also got a great channel on YouTube at and the number one show on Apple podcasts for job search, which is called No BS Job Search Advice Radio. It's been on for more than 10 years and more than 2000 episodes, no show is close. Have a terrific day. Most importantly, be great! Take care!


JeffAltman, The Big Game Hunter
JeffAltman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.

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