How Do You Avoid The Reverse Halo Effect?
By Jeff Altman, The Big Game Hunter
The original post said, “The reverse halo effect, also known as the horn effect, is the opposite of the halo effect and occurs when we form a negative impression of someone based on a single unfavorable trait or impression. This can damage your credibility and undermine your salary negotiations, as your potential employer may be less inclined to trust you, respect you, or offer you a fair deal. To avoid this, you should make sure to avoid making mistakes or errors that could reflect poorly on your competence or professionalism. Additionally, you should address any weaknesses or gaps in your qualifications or experience and explain how you are working to overcome them or compensate for them. Furthermore, be honest and realistic about your expectations and demands and express your gratitude and appreciation for the opportunity and the offer. By creating a positive first impression, highlighting your strengths, and avoiding the reverse halo effect, you can influence how your potential employer perceives and values you as a candidate and make them more likely to meet your needs and goals.”
I commented, “The horn effect is another form of projection–attributing qualities onto someone that have no basis in reality. The ugly truth is that you can do little to affect such bias. What you can do is present the best version of yourself to everyone you meet in an organization so they have to confront the reality of who you are and what you are capable of doing. You don’t want to work for someone who believes these fictional qualities about you. However, you can make it hard for one person to poison the well by excelling with everyone else and thus having the team do the work of championing you in the face of the manager’s bias. When you receive the offer, respond with “I hoped the vibe I picked up at the beginning wouldn’t play out in the offer. It has. The offer is under the market for what I do. I hope you can revisit the amount of the offer to make it in line with my market value.” If they will not revise the offer, consider yourself fortunate you did not go to work for someone who could not see their bias.”
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