You do not beat an automated pipeline by trying to out-optimize its keyword weights. You beat it by rendering the machine completely irrelevant.Continue Reading
This episode breaks down the exact 4-part framework needed to structure high-converting referral requests to acquaintances and alumni without sounding desperateContinue Reading
The high-leverage move is Semantic Mapping: using AI to identify the "hidden nodes" in your network who share your specific problem-setsContinue Reading
I was speaking with a coaching client who told me about how someone in he C suite at a former employer offered to help him if he knew someone. This is how he organized it; I made a suggestion about how to tweak it.Continue Reading
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