Using the analogies of detergent and toilet paper, I make a case for the importance of building a personal brand.Continue Reading

It is stunning to see the mistakes people make when establishing and maintaining a personal brand.Continue Reading

Richard van der Blom shared advice about how to get seen on LinkedIn given the algorithm changes madeContinue Reading

LinkedIn's sophisticated AI is no longer just scanning for keywords; it's actively understanding expertise.Continue Reading

A great technique for students to deploy in order to create a brand for themselves by the time you graduate.Continue Reading

We're no longer just applying for jobs. We're offering a unique solution, a specific value propositionContinue Reading

In a world of ordinary, what makes you different?Continue Reading

EP 1311 Jeff and David Perry discuss the mistakes people make with their LinkedIn profiles and much more.Continue Reading

Alex Freund, an interview coach, shared his thoughts about going to the farmer's market early for baked bread. I saw it as an opportunity to discuss branding.Continue Reading

What happens when the need to promote yourself, your knowledge, and your career runs up against corporate policy about how you use social mediaContinue Reading