The “Onlyness” Factor: Bypassing the ATS with Strategic Distinction By Jeff Altman, The Big Game Hunter In the executive job market of 2026, being “qualified” is the fastest way to become invisible. When an Applicant Tracking System (ATS) scans thousands of resumes for a C-suite role, it isn’t just looking for someone who can do...Continue Reading

We all know the best place to build your brand online, but what's the second-best place? It takes less time than the other one AND it's easy and fun.Continue Reading

Career branding as a strategy can help you stand out from others and position yourself for professional success.Continue Reading

Using the analogies of detergent and toilet paper, I make a case for the importance of building a personal brand.Continue Reading

It is stunning to see the mistakes people make when establishing and maintaining a personal brand.Continue Reading

Richard van der Blom shared advice about how to get seen on LinkedIn given the algorithm changes madeContinue Reading

LinkedIn's sophisticated AI is no longer just scanning for keywords; it's actively understanding expertise.Continue Reading

A great technique for students to deploy in order to create a brand for themselves by the time you graduate.Continue Reading

We're no longer just applying for jobs. We're offering a unique solution, a specific value propositionContinue Reading

In a world of ordinary, what makes you different?Continue Reading