The 10 Most Important Reasons to Build a Personal Brand | Career Angles
By Jeff Altman, The Big Game Hunter
From experience, I know many of you are afraid or reluctant to build a personal brand. Yet, it is critically important for you to do so in order to enhance your career. Here are 10 reasons why you should do it.
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Hi! I’m Jeff Altman, The Big Game Hunter. I’m called the Big Game Hunter. . . . It started when I did recruiting, I would hunt down leaders and staff for organizations antd did it for a long time. And now I offer no BS career advice to people globally. And today, I’m going to talk with you about the importance of personal branding for you. And I’m not suggesting you become a Kardashian. But I want to show something to you.
And the first thing is, when you go to the store, and you’re picking out something, and there are lots of things on the shelf of the exact same type of product,
you pick one in particular because of the price, because of the name recognition to you, because you were told to do it. It’s part of the brand that even if you are purchasing a generic, the branding there is that it’s cheaper. So I’ll just simply say branding is important.
I want to talk with you about 10 reasons why you should put effort into building a personal brand. And the first one is it helps you stand out in a crowded job market. By creating a strong personal brand, you can differentiate yourself from other job applicants and make a lasting impression on potential employers. Number two is personal branding can help you build credibility and trust. By consistently presenting yourself in a certain way and consistently delivering on your promises. You can establish yourself as an expert in your field and build trust with your audience.
Next, personal branding can help you attract better job opportunities. By creating a strong personal brand, you can showcase your strengths and expertise, which can make you more attractive potential to potential employers. Personal branding can help you build a stronger network. By sharing your ideas and expertise consistently. You can connect with other professionals in your industry, and build a strong network of contacts. Not because you post something one time or share something one time. The key word there is ‘consistently.’
Seven Steps To Branding Yourself As An Expert
Personal branding also can help you advance in your career. By building a strong personal brand, you can position yourself as a thought leader and increase your chances of getting promoted or finding new opportunities. And thus, it can help you earn more money. By building a strong personal brand, you can increase your values as a professional and potentially negotiate higher salaries and fees for your services. Personal branding can help you build a reputation by consistently presenting yourself in a certain way. And by consistently delivering on your promises, you can build a positive personal reputation that can benefit you both in your personal and professional life.
Number eight. Personal branding can help you attract new customers or clients and by establishing yourself as an expert in your field, you can attract new customers or clients who are looking for someone with your skills and expertise. I know I’ve been able to do that with videos like this ,with my podcast, with my OTT television show, and with comments that I share or opinions that I share online.
Number nine, personal branding can help you build a loyal following. By consistently sharing valuable content and interacting with your audience, you can build a loyal following of people who are interested in what you have to say and what you do. Lastly, personal branding could help you have a greater impact. Because of your strong personal brand, you can have greater influence and reach a wider audience with your ideas and expertise, which can help you build a bigger impact in your field in the world, in general.
Personal branding is so important and so many of you neglect it. And it’s a mistake on your part. In order to be successful professionally, you need to be known and not just simply a well-kept secret. Become better known and more opportunities are going to come to you.
I’m Jeff Altman. I hope you found this video helpful. If you did and you’re watching on YouTube, share it, leave a comment, click the Like button. Do something that lets people know it was worthwhile. If you’re watching it elsewhere do the same thing. Certainly, on LinkedIn, you can share it, leave a comment, click the like button. And again, it will help you with your own branding to share this video
I also want to mention at my website, www.TheBigGameHunter.us, you can find a lot more in the blog. You can schedule time for a paid coaching session. Or if you’re not sure if you want to hire me, you can schedule time for a free discovery call where you can evaluate me and my capabilities to help. I would like to help you.
Also at my site you can find that about my video courses, books and guides. There’s a lot there to help. Lastly, connect with me on Linkedin at linkedin.com/in/TheBigGameHunter. Mention that you just saw the video. I like knowing I’m helping some folks and once we’re once we’re connected, your network is going to be a lot larger. Have a terrific day and most importantly, be great!
Seven Steps To Branding Yourself As An Expert
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. He is hired to provide No BS Career Advice globally. That can involve job search, hiring staff, management, leadership, career transition and advice about resolving workplace issues. Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2500 episodes.
I do a livestream on LinkedIn, and YouTube (on the JobSearchTV.com account) Tuesdays and Fridays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me via messaging on LinkedIn or in chat during the approximately 30-minute show.
Website: www.TheBigGameHunter.us
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Resume & LinkedIn Profile critiques www.TheBigGameHunter.us/critiques
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