By Jeff Altman, The Big Game Hunter
What is the synonym for reputation? I start there and progress to how and why to cultivate it.
00:00 Introduction
00:38 Your reputation.
01:50 How to cultivate your reputation
03:34 Outro
The 10 Most Important Reasons to Build a Personal Brand
Hi. I’m Jeff Altman, The Big Game Hunter. People hire me for no BS career advice. I offer it globally.
Now I call this cultivating your reputation. But if I called it cultivating your branding, you probably wouldn’t watch it. Because reputation and branding to me, for individuals, is very similar. I’m not going to go through the differences; frankly, they’re unimportant. But I’ll just simply say, it’s important for you to have a reputation professionally.
Now, a reputation is the process of actively managing and shaping the way others perceive you. Notice– managing and shaping the way others see you. It’s
important to have a clear and consistent message about who you are, and what you stand for professionally, what your beliefs are, what you’re capable of. A strong reputation can help you differentiate yourself in the job market, and make you more attractive potential to potential employers. Now, it needs to be authentic and genuine, reflects your values, skills and experiences. And it has to be something attractive to employers. This takes time and effort and consistency. And if you think about how television commercials work, or how ads on the Internet work, they are repeated, repeated regularly until you associate the brand, the reputation of the product, in a positive way.
Seven Steps To Branding Yourself As An Expert
So for you as an individual, you can do this by your website, by blogging, using social media, to share your thoughts and others’ thoughts, your experiences and insights. It’s important to be active and engaged with your network of relationships, not just simply when you need them but before you need them to have an actual relationship with people. So, again, your reputation needs to be reflected in your voice, and how you present yourself on LinkedIn, on your profile and resume, in all sorts of parameters of relationships that you have. Thus, it’s not about over- promotion. It’s about making sure people know about you, and what you’re capable of so that you become someone that the right people reach out to and you’re seen as an expert in your field, as an individual that others will want to, shall we say, see as an expert and hire as an expert for what you know and and what you’re capable of. You can be a speaker. You can appear on podcasts. There’s lots of ways that you can do this, including volunteering, or participating in professional organizations. Again, make sure you develop a reputation that reflects you and your values so that this way, when it’s time for opportunities to be responded to, you are advantaged. Th,at’s what your reputation, that’s what your personal brand do for you.
I’m Jeff Altman, I hope you found this helpful. If you did and you’re watching on YouTube, click the like button, share it do something that lets people know it was worthwhile. In addition, I’ll also remind you, visit my website, TheBigGameHunter.us. There, you can schedule time for a paid coaching session with me to help you with your career. You can also find out about my courses, books and guides, visit the blog, which has 1000s (like more than 12,000 posts) that will help you professionally and personally. And lastly, connect with me on LinkedIn or follow me on Linkedin at linkedin.com/in/TheBigGameHunter. Have a terrific day and most importantly, be great
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ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. He is hired to provide No BS Career Advice globally. That can involve job search, hiring staff, management, leadership, career transition and advice about resolving workplace issues. Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2500 episodes.
I do a livestream on LinkedIn, and YouTube (on the JobSearchTV.com account) Tuesdays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me via messaging on LinkedIn or in chat during the approximately 30-minute show.
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