By Jeff Altman, The Big Game HunterHave you ever bought cookies?Are there new cookie brands being created every day? Of course, there are and, most of the time, what is different about the type of cookie is . . . nothing!Not every problem needs to be solved by something new.Many ideas can be well solved with a better mousetrap or a better implementation of the mousetrap (we’ll deliver one to you in 30 minutes or less).In the Wheelhouse | Career Angles