Jeff Altman, The Big Game Hunter talks about Job search branding for blue-collar workers.

Branding for Blue Collar and Other Workers | No BS Job Search Advice Radio

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Today, I'm going to speak about branding. Although the podcast is targeted toward the blue wall collar worker, I think there's a lot is an adaptable to everyone. Hear me out and try and follow the advice I give.

It doesn't have to be perfect the first time, but you want to involve these so they are useful to you not just now but for years to come.

The first thing I want to mention is that you need to spend some time figuring out what makes you special? What makes you unique? What makes you then other people who do the kind of work you do? How do you stand out from the pack?

Point number two is that when you look at your online persona, keep the critical comments and snarky remarks and the bad pictures off of your profiles. Firms are going online to find out what they can about people. You don't want these things standing in your way.

The third thing is, if a recruiter was going to find you, whether that is a corporate recruiter or an agency recruiter, think like them and provide the sort of keywords in your LinkedIn profile and other places that will allow them to find you.

If you are blogging, make sure the SCO for your blog post mentions the appropriate keywords that allow discovery.

Here's the fourth one. I think maybe the most important one. Start to chronicle your work life with video. With pictures. With things that show you in a great light.

There's an interesting website and they have a beta of their applicant I'm starting to work with. The site is called Somewhere.

With the app allows you to do is chronicle your professional life with a picture and a description. People are curious. I find the people, other than those who work with the firm of course are starting to follow me regularly. You'll find it if you start chronicling yourself professionally, with photos and/or video, play them up on LinkedIn, bring them up on Somewhere, putting them up on Facebook, twitter and other places, you will be laying the foundation so that, maybe not in this job search in the future, people start looking out for you and start to look for you.

You'll start to develop a brand or you are known as a success in the field.


JeffAltman, The Big Game Hunter
JeffAltman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2100 episodes.

Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a discovery call at my website,

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