Personal Branding on LinkedIn | No BS Job Search Advice

Personal Branding on LinkedIn

Personal Branding on LinkedIn | No BS Job Search Advice

By Jeff Altman, The Big Game Hunter

Personal Branding: What Are Your Strengths

One of the most important steps to create a personal brand on LinkedIn is to optimize your profile. Ensure that your headline field contains relevant keywords and phrases to connect with others. LinkedIn provides 220 characters for this field, so take full advantage of it! Here are a few more tips to help you make your LinkedIn profile as effective as possible. After all, you don’t want to miss the chance to promote your personal brand!

The first step to creating your personal brand on LinkedIn for career branding is to make sure your profile is complete and includes all your relevant skills. LinkedIn jobs will help you find companies that are looking for candidates with the skills and qualifications they require. Take note of the keywords used to describe those qualifications, as well as your personal brand keyword(s). You can also add up to 100 skills but remember to stay on topic and list the most important three first. It is best to add relevant keywords, not too many, as they may not seem as relevant.

Once you have your profile complete, update your content as often as you can. Refresh your profile content regularly and join LinkedIn Groups. You can also write blog posts and share them on your profile, with your connections and with groups you are part of. This way, you can reap the benefits of blogging without the hassles. LinkedIn shares articles with Google so it will help you be found when people search for people with your expertise. You can also ask your network for recommendations and share thought-provoking content. Of course, stay away from content that is offensive or blatantly self-promotional. Your LinkedIn profile should be positive and uplifting.

To make your profile as professional as possible, make sure that you add a professional headshot to your profile. A high-quality profile photo will increase your chances of being read and visited. Be sure to update the photo regularly. If it’s blurry or a group shot, it will hurt you with people. If you don’t update your profile regularly, you’ll risk losing the opportunity to connect with other people who need your skills.


Ⓒ The Big Game Hunter, Inc., Asheville, NC 2022 

The Importance Of Personal Branding In The Workplace


Jeff Altman, The Big Game HunterJeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2300 episodes.

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