No BS Job Search Advice: For Whom Do You Work?

For whom do you work

We are all influenced by brands and I can prove it to you.

When you buy detergent to do your laundry, I bet you don’t read the list of chemicals from one brand, compare it with three others and say, “Hmm. The combination of these in this brand will probably be far superior to the combination in these other three.” You never say that, do you?

Instead, you assume they’ll all do the same job and buy one because it’s on sale, you have a coupon or it has no scent. Or maybe your wife, husband, or mother specifies what they want. You do anything other than figure out which will make your clothes cleaner.

When companies hire and when recruiters screen resumes, we’re also influenced by brands. We see names we know ­­a large company, a “hot” company, or a recognized leader in our market area ­­and we believe this person is better than someone from a company we’ve never heard of. Right or wrong, that’s human nature.

What can you do if you work for a small company or a “no­name company?” What can you do to create a better impression?

The answer is to define it for the recipient.

For example, you work for Jillie Jack Jay Consultants (I made that up). What do you write? You might call it something like a 32­person regional strategy and operations consulting firm focused on the hospitality industry.

If you work for Benoit Fashion (again made up. Any similarity between this name and a real one is accidental), you might say that it is a $50 million swimwear firm. Get the idea?

Letting a company that few have heard of to stand on its own does little to create a positive impression. Defining it gives people a better opportunity to understand your experience and be interested.

© 2004, 2011, 2020 all rights reserved.


Jeff Altman, The Big Game HunterJeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.

Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a free Discovery call.

If you have a quick question for me, you can get it answered with a 3-5 minute video at Want to do it live?

If you want to learn how to interview like a pro, order “The Ultimate Job Interview Framework” from The Kindle and print versions are available on Amazon.

Connect with me on LinkedIn. Like me on Facebook.

Join and attend my classes on Skillshare. Become a premium member and get 2 months free.

Watch my videos on YouTube at, the Job SearchTV app for FireTV, Roku or a firestick or for AppleTV and 90 smart tv platforms.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle on Amazon and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.” If you are starting your search, order, “Get Ready for the Job Jungle.”

Don’t forget to give the show 5 stars and a good review in iTunes. It helps other people discover the show like you did.Jeff Altman, The Big Game Hunter

Jeff Altman owns the copyright in and to all content in and transcripts of No BS Job Search Advice Radio podcast, Job Search Radio Podcast, The No BS Coaching Advice podcast, ,and other content with all rights reserved, as well as his right of publicity.


You are welcome to share a transcript (up to 500 words but not more) in media articles (e.g., The New York Times, LA Times, The Guardian), on your personal website, in a non-commercial article or blog post (e.g., Medium), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “No BS Job Search Advice Radio,” “Job Search Radio,”” The No BS Coaching Advice Podcast,” “”as well as other content and link back to the For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.



No one is authorized to copy any portion of the podcast content or use Jeff Altman’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services. For the sake of clarity, media outlets are permitted to use photos of Jeff Altman. 




About the author

Leave a Comment, Thought, Opinion. Speak like you're speaking with someone you love.

%d bloggers like this: