P 1995  I stumbled into an article by John Esperian on rev.com about his experiences with improving engagement on LinkedIn. Good read. Easy to follow advice.

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I try to do some research from time to time for these videos and for other things that I do and I stumbled into a post by man and John Esperian who was writing on rev.com. The article is called, "7 Clever Hacks to Increase LinkedIn Engagement." That's the source of this video.
Much of what he talks about is wanting to get yourself engaged with other people so that you become better known. He talks about, Initially, the differences between posts and articles.
Articles are the long form blog posts that you can release on the LinkedIn platform. Posts are the equivalent of a Facebook update or a tweet on Twitter. He says a post could be up to 1300 characters. A comment to that post could be up to 1250 so this is a good amount of space. Articles, of course, are long form and they're designed to reveal your expertise on a subject.
So, his advice is, number one, write a text only post because in his statistics, what he's found is that images and videos don't get the same kind of engagement that a post does . . . which is interesting to me given the amount of time that LinkedIn is encouraging people to provide it with native video. But these are his statistics; I think it's interesting to take note of that.
You want to create enough of a post that you're going to activate the prompt on a post that we've all seen that where LinkedIn gives you the beginning paragraph or two and then, from there, it should be . . . it'll say "seen more."
And he'll say, "that means your posts should be long enough to fill at least three full lines and then the "see more" gets activated. Break up the content and use emojis. This should not be a block of information. It should include text and paragraphs. It shouldn't be all caps. Emojis release some personality. Obviously, we're not going into hearts, and lots of different stuff like that. Some supportive emojis in your post.
Then, he says, once it's released, like your own posts, and the comments that show up there because you know, it just has a degree of a positive effect for you. You don't necessarily want to be the first one to like it. But it's much easier to hit the like button when someone else has already done it. You can be that second person.
Share and embed your LinkedIn posts. Thus, if you're active on other social platforms, consider sharing the links of your posts there because that helps to create engagement. He says LinkedIn treats external com content different than purely internal content. That is, if you upload a link, for example, to a YouTube video, LinkedIn likes that less than if you create it, and put the same video up natively. Same thing with a post. If you were to put a post on your blog and have the link on LinkedIn, LinkedIn likes that a lot less than if you just put it on their platform.
Because you're taking the people away from their advertisers quite obviously. So they want everything to be there.
He encourages you to like and comment on other people's posts. And he does say to try than the native video. but he says the maximum length should be 10 minutes and the maximum file size is five gigs.
AllIf you have captions to your native videos, they can be used in other means as well. But he concludes by saying share occasional non-business updates. And that is the personal stuff that, from time to time, might be useful. Not about what you had for lunch but you know something of a personal nature about you. The idea with LinkedIn is to get people to know, like, trust and respect you and using some of these things with posts which, I admit I don't really do a lot of posting per se. But I'm going to try this out and see how it works for me to drive engagement and have more people connect with me.


Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.

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