What Is Employer Branding And How To Get Started
This is an executive summary of an article on LinkedIn called “Employer Branding: A Guide to Getting Started” by Sarah H. Lybrand
There’s another brand related to your consumer brand that encompasses how you’re viewed in the talent market.
Employer branding is how you proactively manage your employer brand to market your company to desired job seekers.
An employer brand that resonates is about defining the essence of your company – both how it’s unique and what it stands for – and aligning that with the candidates you want to attract.
Done well, employer branding will spark buzz around your company, which will attract motivated job seekers and build an army of happy employees.
An attractive employer brand can help improve metrics and key performance indicators like time to fill, cost per hire, and employee retention, saving your organization $5,000 per employee.
There’s often confusion about who owns employer branding.
Larger organizations may have a dedicated recruitment marketing team to lead employer branding initiatives.
Your people team might inform the words used and the way they’re said, but your employer brand is primarily tied to your candidate and employee experiences.
No matter who owns the responsibility of crafting and promoting your employer brand, it’s imperative to remember that candidates and employees can have a bigger impact on your reputation.
As with all branding, good storytelling is essential for crafting a strong employer brand.
Your employer brand should align with your consumer brand, but also speak directly to candidates and employees.
Branding experts can help you fine-tune your EVP and other employer brand messaging so it’s accurate, consistent, and effective.
Measuring the success of your employer branding efforts is vital to understanding your impact and refining your approach.
Job posts are often the first contact candidates have with your company, so they’re a perfect way to amplify your employer brand.
Candidates are more likely to trust your employees over your carefully curated employer branding materials.
Take advantage of employer branding opportunities on LinkedIn and other social media platforms by sharing information that would appeal most to your ideal candidates.
In general, you can improve your employer brand by creating positive candidate and employee experiences.
They’re also 2.1x more likely to recommend that others work at their company, providing a significant boost to employer branding efforts.
Being known as a company that cares about employees can provide a significant boost to your employer brand.
A positive candidate experience is crucial for building a talent pipeline, converting candidates into employees, and maintaining a positive employer brand.
Add a LinkedIn Career Page to access additional features to showcase your employer brand, including highlighting company news and updates, sharing employee testimonials, and introducing your leadership team.
The more your company and employees join conversations on LinkedIn, the bigger the opportunity for your employer brand to grow.
This is a great use case for employer branding content.
Final thoughts: Overcome the skilled talent shortage with employer branding.
Employer branding can help you compete in a limited talent pool so you can win the talent you need to achieve your organizational goals.
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers easier. Those things can involve job search,
hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2600 episodes.
Website: https://www.TheBigGameHunter.us (schedule a paid coaching session, a free discovery call or ask questions using my Trusted Adviser Services)
LinkedIn: https://www.linkedin.com/in/TheBigGameHunter
Courses: https://www.TheBigGameHunter.us/courses
Books and Guides: https://www.TheBigGameHunter.us/books
Resume & LinkedIn Profile critiques www.TheBigGameHunter.us/critiques
We grant permission for this post and others to be used on your website as long as a backlink is included to www.TheBigGameHunter.us and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. Not acknowledging his work or providing a backlink to www.TheBigGameHunter.us makes you subject to a $1000 penalty which you proactively agree to pay.
