Although we may often use the dodge of “your price is too high,” in order to avoid a purchase, even when lowered, we are not usually ready to make the purchase.
Why?
Unless we have a competing quote to point to, usually, it is because we are not enthusiastic buyers (or certainly not as enthusiastic as the seller is to selling us).
Remember that is you are a sales person, your buyer has competing motivations. After all, making a mistake causes a great calamity whereas making the right decision gets no attention.
Remember, at times, they are more fearful of making a bad purchasing decision than trying to make a great one.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2019
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1200 episodes and his newest show, “No BS Coaching Advice” and is a member of The Forbes Coaches Council.
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