If you are smart enough to work on developing a personal brand, you need to be smart enough to avoid this trap that almost everyone falls into.
I'm Jeff Altman, The Big Game Hunter. The big personal branding fail that I see people make time and time again, is going for competence. Everyone goes for competence. Nothing makes you different in that regard. And what branding is about is what makes you special. What makes you different. And if you're just like everyone else, you're just like everyone else. A brand is about distinguishing yourself professionally and personally. Start with the professional side. Where can you stand out? Where can you do something that's going to make you look special to everyone internally to your organization, and externally? I'm Jeff Altman. Follow me at Job Search TV on YouTube. The easy way to get there is JobSearchTV.com. Be great.
