Listen to this episode of No BS Job Search Advice Radio
There are many many ways to answer this. Here are a few basics.
I want to start by saying there almost as many ways to find the job on LinkedIn as you could possibly imagine. I can't cover every possibility but I want to set a framework for you.
My friend, Perry Newman, once said on My other show, Job Search Radio, that resumes are for when you want to be the Hunter and LinkedIn, for when you want to be hunted. I want you to hear that. Resumes are for when you want to be hunting and LinkedIn is for when you want to be hunted. Got it?
Resumes are for when you are in the proactive mode; LinkedIn is for inviting people to contact you. You have to think from that mindset. Here are a few ways to do it:
1. Your profile has to be SEO optimized. What do I mean by that? It's not like I'm going to have header tags on my WordPress site, right? No, of course not. What it does mean is that you have to create a page that is keyword rich for the functioning you perform in the skills that you use in order to perform your job. What do I mean? I would use technology for an example. If you are a Java developer, just to pick a simple function here, you want your resume to be keyword rich in relation to anything that involves Java. You want it to be repeated multiple times in each function. You want It to talk about money you helped your organization make or save doing what you did. You want to cover the impact of what you did. If you're not quite sure how to execute this, go to Indeed, search for job that you would be interested in, look for the keywords and how it is languaged there because recruiters, both corporate and third-party, are using longtail keyword searches in order to narrow the scope. As I do this so, there are 400 million people on LinkedIn. Yes, you narrow it by geography ( Miami, Florida), you might have narrowed it down to 450,000 people with a particular skill set. Java. Start thinking longer than That. Think in terms of the applications that you worked on. The frameworks that you are involved with.. On and on and on. Repeat them throughout the profile.
What this does is when someone uses LinkedIn Recruiter or their free LinkedIn profile to search for talent, they are more likely to find you with in that geographic area. If you long tail keyword your profile.
Also, I have to say, many of you make it a lot harder for people to reach out to you that you really need to. In the summary area of your profile, make sure you have your email address and phone number there. Why you have to make people go the hard way to get a hold of you?
If you looking for a job and trying to make LinkedIn enticing for people to reach out to you, the most enticing way is by giving people a way to reach you once they find you, right?
"Well, they might interrupt me."
I would just simply say, "You got me about time. I give you a call back at . . ." And then give them a time when you can call them back. It's not hard. Make it easy for people to reach you.
LinkedIn is also a place where you can present yourself as an expert at what you do. There are many ways to do it. The 2 obvious ways are in groups that relate your area of expertise and on the blogging platform where you can write articles that relate to your area of expertise, your ideas and opinions. Don't just become a member of a group.. Participate. Put ideas into the mix. People will notice you and lo and behold, eventually, people will find you.
Years ago a friend of mine who is at a thank at and A V P level asking for advice about how to construct the campaign for himself where he was not good be out looking for a job, but he wanted jobs come to him.. What we came up with was going out and doing public speaking. He would speak at conferences and speak that forms. He started locally and built his way up. The result. One that the offers from other banks, eventually, a partnership and an accounting firm, all because he became a celebrity in his area of specialty. You have the potential in your area of specialty.
"But I am an accountant!"
There are lots of ways that you can do that.I just that one the few ways that you can make yourself attractive using your profile, joining groups and blogging on the platform. So those items that you write. Share interesting ideas. Talk to people. Connect with them.. Create informational interviews with some of the relationships that you build on LinkedIn where you are asking for advice about how you can get to where you want to get to.
Remember, you want to be hunted on LinkedIn. Yes, they advertise jobs in groups and on the platform itself.. You don't have to start applying. Most of the success. The people get with LinkedIn is because people have reached out to them. Even when you find that next job (I want you to do this carefully), the person who gets ahead isn't always the smartest or work the hardest, although those a great qualities to have. People get ahead by being alert to opportunities. Sometimes, those are internal to the organization. More often than not, they are external.
Be receptive to contacts from recruiters. Don't just simply roll your eyes up into your head and go, " Another one contacted me." I don't care if it is a corporate or a third-party recruiter, they have an opportunity that they are running by you. If you're not interested, simply say, "This is it for me. I'm happy where I am now. This doesn't seem like it is anything different than what I'm doing there." Keep it simple. Make yourself someone at the want to reach out to.
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching and life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice” and a member of The Forbes Coaches Council.
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