Employer Branding: Making the Mistake of Presenting the Firm as Great for Everyone | #shorts

Employer Branding: Making the Mistake of Presenting the Firm as Great for Everyone

By Jeff Altman, The Big Game Hunter
This is one of the lies you tell potential employees.

Employer Branding: What’s In It for Them?

One of the mistakes firms make with their employer branding (other than not having an employer brand) is they try to present themselves as being a great place for everyone to work. And that isn’t true.

Usually, firms are great for certain types of personalities, certain types of experiences, certain types of attitudes, and the others don’t thrive there. When I did recruiting, I would tell the people I was speaking with about the worst things about my client, about how hard it was to work there, how people could wash out if they didn’t like such and such. And that scared people off which was great. They had no business working for my client. Same needs to be true of you, too.

You need to tell people what makes people succeed and what makes them fail, because otherwise, you’ll have a lot of turnover. There’s a lot more at TheBigGameHunter.us in the blog,

Employer Branding: Do You Know Why They Contact You?

ABOUT JEFF ALTMAN, THE BIG GAME HUNTER

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. He is hired to provide No BS Career Advice globally. That can involve job search, hiring staff, management, leadership, career transition and advice about resolving workplace issues. Schedule a discovery call at my website, www.TheBigGameHunter.us

He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2500 episodes.

I do a livestream on LinkedIn, and YouTube (on the JobSearchTV.com account) Tuesdays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me via messaging on LinkedIn or in chat during the approximately 30-minute show.

Website: www.TheBigGameHunter.us (schedule a paid coaching session or free discovery call)

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#shorts #employerbranding #nobshiringadvice