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On previous episodes of the show, I have shared observations about a number of The CASTLE Principles (TM The Sacristan Center) developed by Lance Secretan. Here, I add 1 to the list.

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This is "The No BS Coaching Advice Podcast." I'm your host, Jeff Altman, The Big Game Hunter and welcome.

You know, in previous shows, what I've tried to do is talk with you about some elements of life, the universe and everything and, professionally, I know I've spoken with you about different aspects of what are referred to as The Castle Principles, a concept taught by Lance Secretan., dealing with individuals professionally and personally. CASTLE is an acronym that stands for courage, authenticity, service, truthfulness, love and effectiveness. Now, I think if I were to summarize all of these factors, I would add one additional term in here and that concept is the idea of Dignity.
Now, you know, I'm US based and wherever you're listening to this show, one thing I've observed in the US professionally is that dignity is not really part of the Lexicon of American business. To define the term, dignity, it is the state or quality of being worthy of honor and or respect. Dictionary definition. Why we don't deal with one another with dignity is a missing component of our professional relationships with individuals. As a result, people enjoy one another, they like one another but I think it's one of the elements that leads employees to feel disengaged from their work.
Ultimately. American business has been turning people into human robots. Algorithms measure performance. There are metrics that evaluate performance. Metrics aside, metrics have value however, one of the ways that you get improved performance is by treating employees with dignity and with respect. You know, in business we talk about developing the relationships with our customer where they know, like, trust, and respect us. Yet once we hire staff, often those elements are missing from that relationship– – the quality of treating them with honor and respect evaporates from the lexicon.
You know, I don't think that this is purely a US-centric issue, although because of my own experience, I see it more obviously here. But we want to deal with people in a way that they want to be dealt with-- with a degree of humanity and respect, just on the basis of respect and respect for its own sake.
So, if you want to get more results from your people, if you want to start changing your relationship with them and improving their performance even if they are messing up, I want to encourage you to enter the realm of dignity into the equation as well as courage, authenticity, service, truthfulness, love and effectiveness.
Now, if someone's not performing, this doesn't mean that you have the right to go scream at them. Is that a representation of dignity in how you deal with them? Might you bring them into an office and sit down with them or bring them to a place where you can speak privately with them and ask them. I want to understand what you were thinking of that moment.
Maybe there was a different way to do it. Ask them, “were you putting in your best effort . . . “ and start asking them a wonderful question that I've learned over the years. At the end of the day, ask your team. Evaluate yourself. “Have I done my best today to . . . “ Whatever it is. What are the real qualities that you want to get from them that you believe would allow them to perform at a high level and it's not like you're going to expect them to grade themselves at a hundred percent every day. That's unreasonable.
If people give you that kind of story, you know, they're lying to you. There are days that we just don't do our best work, but you want to start and they want to start seeing trend lines of improvement and part of that's going to be dealing with them in a way where they feel as though they are being respected, where they are being honored and they are treated with dignity.
So, I hope you find this helpful and if you did and you're interested in me coaching you and supporting you with your professional growth, connect with me on LinkedIn at /in/TheBigGameHunter. Mention that you listen to the show. I just like knowing that I've been helping people and once we're connected. Send me a message indicating that you're interested in coaching. Let's develop a relationship and let me help you.
Hope you have a great day. Take care.


Jeff Altman, The Big Game Hunter is a coach who worked in recruiting for what seems like one hundred years. He is the head coach for He is the host of “The No BS Coaching Advice Podcast,” “No BS Job Search Advice,” and “Job Search Radio.”

Are you interested in my coaching you? Connect with me on LinkedIn and, once we are connected, message me. If you have questions for me, call me through the Magnifi app for iOS (video) or (phone)

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