Developing a Sell Sheet | No BS Job Search Advice Radio

Now when most hiring managers are involved with, "selling the applicant" they do a really mediocre job because they are not salesmen. And if you have sales people, they tend to go overboard.
So, I always encourage clients to do fact based selling. Think in terms of, on your application, when you're sending people to whatever applicant tracking system is, the first screen that people should see should thank them for making the time to complete the application and give them a couple of points about why your firm is terrific.
After they've completed the application, same thing but more more in depth. Have a great list of reasons why your organization would be a great place for people to work. Don't go for all the goofy stuff, although if you have a culture that is kind of fun and cool and stuff like that, that's the kind of audience in the startup environment that you're trying to attract. It may seem mundane to them to repeat many of the things that they may currently have.
But if talk about why your firm is exceptional, what it's trying to do that is special, how working for the organization will contribute to the success of the firm and help their career development. . . Career Development is such an important part of what the firm does for people. . . only if it's true! And that's one thing I can't underscore enough-- only if it's true.
You don't want to lie to people who are going to be in dead end jobs and tell them about all the wonderful opportunities when there won't be any.
So, again, a sell sheet and, even in terms of the hiring managers, you might have them handout a quick folder that will provide data for for employees about the role, what the expectations are that they'll have. This is the variant of the interview.
Last thing. It will also cover benefits. It will also cover some of the reasons why the firm would be a great place for a person to work. So, they just reach into their desk, hand someone a thin folder, four or five pages, that allows them to review when they get home some of the things that they'll be doing, some of the opportunities with the firm. Why it's a great place to work and it saves the hiring manager the notion of remembering all this stuff and becoming a salesman.