Create a Personal Brand on Social Media
By Jeff Altman, The Big Game Hunter
When it comes to career branding, it is essential to build a consistent and positive image on social media. If people do not like what they see, you are unlikely to get any shares, likes, or comments on your posts. If you disagree with a topic, be sure to state it clearly without sarcasm, snark, or rancor. In addition, be genuine and engage with others. You can hire a personal branding expert to help you. After all, this is your career we’re talking about. It’s important.
Social media is an effective way to build your personal brand. Use popular hashtags and news aggregator sites to find content relevant to your niche. Only share content that supports your personal brand. You can also post your personal information, but only when it is relevant to your niche and supports your goals. Having a social media presence doesn’t mean you can do anything you want. You must decide what to do and don’t do and learn how to create a social media identity that reflects your goals.
While social media is usually about connecting with people, it is an excellent platform to build your personal brand that is easy to communicate with, whether online or in person. Above all, you must be authentic and honest. It is important to remember that branding is a process, not a one-time event. You should work to improve your personal brand through social media because it can help you get or keep your career on track and keep it on the rails.
Keep your content consistent across your social media channels. People and social media networks will be looking for consistency, and if you post inconsistently, it can hurt your reputation. Where possible, use branding tools like Canva and to automate the process and post content when it is most appropriate for your audience. These tools allow you to compose your weekly content in one sitting and schedule it to optimal times for each channel. They also let you post videos or photos in multiple channels.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2022
Seven Steps To Branding Yourself As An Expert
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2300 episodes. He also hosts Job Search TV on YouTube, and Amazon, as well as on BingeNetworks.tv for Apple TV and 90+ smart sets.
I do a livestream on LinkedIn, YouTube (on the JobSearchTV.com account) and on Facebook (on the Jeff Altman, The Big Game Hunter page) Tuesdays and Fridays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me at TheBigGameHunter(at)gmail.com. In the subject line, put the phrase “Office Hours.” You can also message me through chat during the approximately 30 minute show.
Are you interested in 1:1 coaching? Please click here to see my schedule to book a free discovery call or schedule time for coaching.
Connect with me on LinkedIn. Like me on Facebook.
We grant permission for this post and others to be used on your website as long as a backlink is included and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator plus a backlink to www.TheBigGameHunter.us.
