In this video, Jeff Altman, The Big Game Hunter discusses the most frequently abused words on LinkedIn and why you should avoid them.

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A quick story. I saw this story that talked about the most often used words on LiniedIn. Frankly, I believe most of them should be avoided like the plague because, basically, they demonstrate that you are ordinary.

There is one that I can give you pass on. That's the number 1 used word on LinkedIn-- responsible. I don't think they're saying, “I'm a responsible individual.” I believe people are saying, “I'm responsible for . . . “ Such and such. But the other words include strategic, creative, effective, patient, expert, organizational, driven, innovative and analytical. Creative is the 3rd most of is often used word on LinkedIn. How can you define yourself, as creative if you're using the same word as everyone else is? How can you describe yourself as being “effective” or “strategic” or “expert” when so many other people are claiming the same attribute?

When all is said and done, with the exception of “responsible” (which I'm not real fond of that because it makes you profile read like a job description, these are words that should be avoided like the plague.

Instead, like a recent guest of my show, “Job Search Radio” said, what you should be doing is defining your worth by talking about how you increased sales or decreased the cost or, in terms of revenue generated or revenue saved, talk about your successes.

Avoid the generalities because, ultimately, using terms like these and the bland description that cover around these words just makes you look ordinary.

In the question I posed in and earlier video is, “Do you want to be 1 of the pack?” In other words, 1 of the many or the appointing 1 of few?

I think it's more important to present yourself as exceptional, rather than ordinary. And as another guest on the show on “Job Search Radio” said to me, he helped craft someone's LinkedIn profile and encouraged them to say, “Ask me how I turned a swamp into $2 billion.” He was in the construction business and used that example of a project that he worked on to demonstrate his value.

There are things that you can be doing that are comparable so that you don't use these words on your resume or on your LinkedIn profile. Being part of the pack is just an awful strategy. It's why, again, I’m going to point 2 something that I've commented on recently, this 1 was in my podcast “No BS Job Search Advice” on BlogTalkRadio, think of yourself as being like a fish. There are some hooks that are thrown in the ocean. But, before you can get to them, there is always another fish up there going for the hook.

You want to be swimming in less populated waters so you can have less competition in competition that's really interested in you, so that you're not seen as a commodity like all these folks who use these terms are.

ABOUT JEFF ALTMAN, THE BIG GAME HUNTER

JeffAltman, The Big Game Hunter
JeffAltman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.

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