There are 2 primary reasons why job ads don’t include salary. I explained both to you here.
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"Why don't job ads include salary?" Great question! It's really very easy. There are 2 answers – – one for you is the job hunter, one for them as the employer.

The one for them as the employer is that frankly, information is power and they who have the information controls the conversation. There is an impact to revealing salary information publicly.

1. Their own people get an idea of what their firm will pay for the what they believe is the same job. They can start to complain and drive salaries higher. Employers don't want to do that. They want people to stay in place and some people would like more than the range, some people will make less than the range or at the low end of the range. What happens is that you join in your at the low end of the range and discover the people internally have been making more, you get annoyed, right? They don't want people to know anything that takes advantage of the fact that people are pretty secretive about their salary. Firms use that against them to control the conversation with both outside people and their own staff.

To use an example, if they list the salary between $100,000 and $125,000, and they offer you $112,000, and you are making $95,000, that's a pretty good salary increase. However, you still wonder, "Why didn't I get $125,000?" You get annoyed; they suddenly start risking losing the new hire because you don't get the top number. If you never know what it is, you can just look at it and think, "Okay. I get a 12% increase (or whatever the percentages)," and feel good about it. After all, you don't know that, internally, they might be paying all these people $130,000.

Again, knowledge is power and firms want to control the conversation by not letting you know as an outside person so that they have an advantage in their negotiation AND they want to control it with regard to their internal staff so they don't annoy their own people so that they want to leave when they find out that they're willing to pay someone from the outside more than what they're willing to pay them.

Those are the 2 basic reasons. Sometimes, there are others. Usually, it is to come down to those 2.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

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