What Personal Branding on LinkedIn Does

What Personal Branding on LinkedIn Does

What Personal Branding on LinkedIn Does

By Jeff Altman, The Big Game Hunter

Someone commented on LinkedIn about how job search “gurus” were giving useless advice about personal branding that didn’t work in this economy.

I replied and said, “As one of those experts, I agree. Many don’t explain personal branding so it makes sense. Even in markets like this where it is incredibly difficult for college educated professionals to find something, branding helps to differentiate someone from others so that they will be asked out on a date. That’s it. From there, other skills come into play. Like when you watch tv and you see a company keep advertising their products so you buy it the first time, a brand gets you in the door.”

Ⓒ The Big Game Hunter, Inc., Asheville, NC 2024 


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