Twitter is a service that allows you to communicate in 280 characters or less (it originally launched with 140 characters or less. Thank goodness they increased that the 280). Businesses also use Twitter for marketing and brand tracking. Some people also use it for job hunting.
On Twitter, a person signs up and posts updates about themselves. Other people, called followers, choose to view these updates. If you choose to see other people’s updates, you follow them. Then, any time they have an update you can see it. Since Twitter is so simple, people use their computers or phones to post updates. Your updates can only be a maximum of 280 characters. Updates or messages have to be short while saying a lot.
Twitter is useful for job searchers for several reasons. First, a lot of people are on Twitter today, including decision-makers from different companies. You have access to thought leaders and can track what they are saying. This allows you to get in touch with them and also to see their thought process. It also allows you to show people a glimpse into who you are with short, pithy posts that showcase your personality. Twitter also creates an opportunity for your friends to promote you. While you may have a few people following you, your friends also have their followers. This means that they can share your messages (tweets) to their network. If you build a good personal network, it can do wonders for your self-promotion.
Twitter is unique when it comes to social networks because it is considered to be informal. You are completely at liberty to follow anyone you like and are not bound by the fact that you have to be their friend or get an introduction to them– CEOs, hiring managers, recruiters, both corporate and third-party, as well as prime decision-makers are on Twitter. Sometimes, they post information about their company hiring for new positions.
What is also amazing is that if you follow them, sometimes they will follow you back so that they can be aware of your updates. This gives you a unique opportunity to get some “face-time” with these people and to make an impression on them. You have to be brief, so that can even be an advantage for you as it allows you to create an interest in you, 280 characters at a time.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2010, 2012, 2020
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2000 episodes, and is a member of The Forbes Coaches Council.
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