HOW TO DELIVER AN EMOTIONAL STORY, THAT MATTERS!
Originally Published on Medium.com
By Fabio Tambosi
Storytelling means — tell an impactful message in a simple, yet unforgettable way that your consumer will actually listen to you.
Your story must have the main objective to connect people to your brand through an emotional message that can trigger a visceral positive response from your audience.
This is only possible when you put your consumer’s needs above your own.
In 2020, this idea has become even more evident, we had to adapt and sharpen our marketing tools in order to stay on top of the fastest digital transformation ever seen. The most fascinating aspect of all of this is we have been talking about the need to lead with a digital-first mindset for at least 10 years.
But, it was never a “do-or-die” situation for every single brand in the world.
Hopefully by now, you have officially accepted and understood that we have entered a new Era of Modern Marketing, where your consumer is in the driver seat more than ever before and their needs are changing at light-speed.
For anyone, cutting-through the noise has become an even bigger challenge..
It is a problem that not only the big global brands are facing, but one everyone is trying to grasp with now.
Every problem comes with infinite opportunities, and in today’s world anyone or any brand has the power to build personal and emotional connections, at scale with your consumers, and this is exactly what will transform your brand in a voice that matters for your audience.
In today’s world, especially in the midst of a hyper-sensitive political and societal climate, powerful storytelling isn’t enough when speaking out on issues/causes, consumers want to see action!
Now over to you!
Would you like to learn more about how to build a story-led brand?
On August 5, 2020 at 20hs Brasilia’s time, I will host in Portuguese the Brand Me |Live, where I will share a methodology that you can apply immediately.
By Fabio Tambosi
Founder at Tambosi | Creative Leadership. Speaker & Board Member @ErwinCenterCU, Adjunct Professor @clemsonuniversity. @brand_me_live
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2300 episodes. He also hosts Job Search TV on YouTube, and Amazon, as well as on BingeNetworks.tv for Apple TV and 90+ smart sets.
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[…] about this, really tapping into those forgotten parts of ourselves. He even shares his own story of reconnecting with his inner child and how emotional it […]