By Jeff Altman, The Big Game Hunter

If you focus on one thing, you will miss the things outside your area of attention.

That isn’t necessarily bad. After all, it’s impossible to observe everything or do everything or be everything.

You may miss that one moment, just outside your vision but be extraordinary within your intended area.

Focus is worthy as long as you have chosen correctly.

Figure that out quickly and adjust.

Don’t make the same mistake twice because if you keep choosing the wrong thing, you may lose something very important to you.

Let me remind you how often businesses focus on preserving their past successes that they have profited from and missed enormous opportunities.

Kodak. Polaroid. They missed digital photography.

Microsoft. Famously, they almost missed the Internet but have since recovered after years being on the periphery.

Blockbuster. They could’ve bought Netflix but chose to ride the wave of having people drive to retail stores to keep picking up and dropping off discs.

Netflix. I know how much they annoyed me when it switched to the streaming model. I didn’t have the bandwidth (obviously, now I do) to make the experience worthwhile. I am now a huge fan of streaming services.




It may seem complicated in the workplace but it is critical to know how to balance focus with looking more broadly.


Ⓒ The Big Game Hunter, Inc., Asheville, NC 2019

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