Someone commented on LinkedIn about how job search "gurus" were giving useless advice about personal branding that didn't work in this economy.Continue Reading

Career branding as a strategy can help you stand out from others and position yourself for professional success.Continue Reading

We all know the best place to build your brand online, but what's the second-best place? It takes less time than the other one AND it's easy and fun.Continue Reading

People are reluctant to think of themselves as a brand and market themselves that way. It's a mistake. #shortsContinue Reading

Alex Freund, an interview coach, shared his thoughts about going to the farmer's market early for baked bread. I saw it as an opportunity to discuss branding.Continue Reading

If no one knows what you do or how good you are, how will you stand a chance?Continue Reading

Being invisible to others is a surefire way to have a rougher job search.Continue Reading

Branding yourself, promoting your brand, and how you can efficiently and effectively use social media to do so is very helpful in the success of your career.Continue Reading

In this video, Jeff Altman, The Big Game Hunter discusses career branding lessons that you can find in your local supermarket.Continue Reading

Gone are the days when writing a cover letter, uploading a resume, and clicking submit on the ATS is the path to success.Continue Reading