Next month, I turn 70. That’s an age that more people are reaching but few are confronting.
There are different dimensions to turning 70. One, of course, is a simple fact that physically and sometimes mentally we are not the same men and women we were when we were 20 or 30.
Another and equally important is the way that 70-year-olds are dismissed and ignored in our culture.
You can tell in US culture what 70-year-olds are thought of by the advertising that targets them.
Happy people in the retirement community.
Look! I’m still active!
I saw an infographic that identifies the characteristics for which people 70-years-old and older are targeted. They are presented as — feeble, sick, stupid, unhealthy, disabled, clueless — do I need to go on.
What’s the message that society is sending when it communicates with any demographic in this way?
The message is, “Get out of the way you dumb @ss!”
Changing this starts with courage.
That’s because it’s easy to allow yourself to get put on someone’s conveyor belt and moved along the assembly line like so much sausage.
You know, sausage. Processed meat. Meat no one cares about until it’s been crushed, ground up, and placed in a thin skin.
Do you like feeling like sausage?
Courage is the willingness to face the fact — the fact that you are starting to believe the message and want to change it.
As I start writing this, I was reminded of the Toby Keith song.
We can’t let the old man or old woman in and that requires we have an idea of what we want to do with our time.
That requires additional steps beyond simply wishing and hoping and thinking and praying.
Get to work.
Don’t know how to get to work or in what way to get to work?
Let’s figure it out together.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2020
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.
Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Please click here to see my schedule to book a free discovery call or schedule time for coaching.