Your profile: The first thing you must do is to create an effective profile because this is the first thing that people will see when they discover you. Start by adding your name and a link to your personal website or blog. This is very important. If people like what you have to say on Twitter, they will want to click over to the link to your website or blog.
Then, pick your background. There are a few free backgrounds available through Twitter or you can download one online. Remember to keep your background clean and simple rather than create a very loud one. Loud backgrounds, distracts the reader from your goal of impressing them and interesting them sufficiently to contact you. You are not going for the hip-hop artist look.
Remember, at this point, you are just using Twitter as a tool to express yourself without going crazy so that you can find a job, not overthrow the government or take a video viral. Hiring managers often look for any possible reason to disqualify a potential hire and you don’t want to give them that reason.
Adding friends: Once you have created your profile it is time for you to start adding friends. Start with adding family members and friends to your network. Just like other social networks, your contacts have contacts of their own. Follow them on Twitter and let them know that you are job hunting. You never know what may come of it. Then, start to look for people who have worked with you in the past. Invite them to your network and do the same thing. Let them know that you are looking for a job.
Finally, look for people using keywords that are related to your field or industry. Thus, if you are looking for a job in corporate finance, do a search for the term “corporate finance”. Also, search using hashtags ( the “#” sign). So you would search for #corporatefinance and see all the people who have tagged their messages related to corporate
finance and see who have posted tweets for corporate finance. When you find messages that are related to you, follow the people who post them. If you keep following these people, others will see and follow you, too.
Messages: No one will follow you unless you have something to say. When you create your profile, start tweeting (posting messages). Don’t post tweets about what you ate for breakfast. At the same time, don’t post tweets begging for a job. No one likes a desperate person. Instead, post links to important articles or talk about serious issues. If you have a new post on your blog, post a link to that on your page. If others in your network say something useful, re-tweet that message.
People who come to your Twitter page should see that you have something important, useful, interesting, or just plain fun to say and that you are smart and knowledgeable. At the beginning, it isn’t easy to do when you have only 280 characters to do it in, but if you are persistent, it will become much easier. In 280 characters, you can show people a pattern to your messages that they will appreciate Plus you will find people re-tweeting your posts and following you.
Like on other platforms, one of the easiest ways to tweet is to share links to other people’s content. It starts to label you as a curator of information around that subject. You are the new expert.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2010, 2012, 2020
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2000 episodes, and is a member of The Forbes Coaches Council.
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