We’re about to roll out the successor to our most well-known product. How would you position the legacy product so that it continues to sell well?
This is a question that might be asked at a product manager interview
How would you position a legacy product so it continues to sell? I'm Jeff Altman,
The Big Game Hunter. I'm a career and leadership coach, the head coach for jobsearchcoachinghq.com.
I also host No BSJob Search Advice Radio on anchor.fm and a host of other places-- Spotify,
Apple podcasts-- you know most major places it shows up in.
Now the key to answering this question which might be asked of you if you're up for a
product management role is to understand what they perceive the demographics of their products are.
Are they attracting a budget-conscious individual or corporation and thus you can
look at repositioning the product toward this audience. The other one is to do what Apple does
and create products purely for an international market and just sell it abroad outside of your
country of origin and thus make it attractive to a different consumer, one that isn't necessarily
trying to be at the cutting edge of everything and is trying to get something that may have the brand
or the cachet associated with the product without necessarily spending the top dollar for it. Again
US-based answer. I understand that but it can apply in other parts of the world, as well. So,
again, we're dealing with lowering price to attract a certain type of purchaser. We're also
looking at going at an international market and that's the way you frame the answer. And if you
have a specific example of where you've done this before, by all means, use it. Use the STAR formula
(situation or task, action result) or PAR (problem action result) with the result being how much
revenue you're able to generate from this previous experience. Hope you found this helpful. I'm Jeff
Altman, The Big Game Hunter. Visit my website. TheBigGameHunter.us. Go there and go exploring.
There's just a lot there to help you. In addition, if you're interested in one-on-one coaching, you
can schedule a time for a free discovery call or schedule time for coaching. I'd love to help you.
Lastly subscribe to my channel on YouTube.. Click the small icon in the lower right or
the picture of me in the upper left. Have a terrific day and be great! Take care!
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.
If you want to learn how to interview like a pro, order “The Ultimate Job Interview Framework” from udemy.com www.TheBigGameHunter.us/interviews The Kindle and print versions are available on Amazon.
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