Stupid Branding Mistakes: Creating a Copycat Boring Brand |

Continuing my series about stupid branding mistakes, here I point out the mistake of creating a boring copycat brand.

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Hi, I'm Jeff Altman, The Big Game Hunter. I'm the head coach for jJobSearchCoachingHQ. com. That's a site with curated information that you can watch, listen to or read, that's going to help you find work more quickly.

This video is the first of what I expect will be many on LinkedIn, about job search, hiring, being more effective in the workplace. And this one is the talk about the big brand a mistake I keep saying time and time again. And that's the notion of being generic.

You use terms like "results driven." Really powerful term. Isn't that just like a million other people on the platform, if not more? What does that do for you as a brand? It brands you as being one of the pack? One of many, and, frankly, terms like results driven, has no meaning. I know when I still did recruiting, I would see terms like this I would go, "oh, God," and just my eyes would glaze over, because most of the rest of what I'd be reading would look like a million other resumes.

Another term. Never use visionary. Whoo, your visionary. Tell me about the vision that you had in the work that you did . What was so unique, that you're allowed to brand yourself as "visionary?" Ooooooh! You aren't visionary and you're not any different than any other person, unless you tell them how you're different.

These terms don't have a real meaning. Drop them. Go for thinking about it first, experiment, but don't use these cliched phrases that everyone tunes out. It just doesn't serve you.

Hope you found this helpful. I'm Jeff Altman. Follow my company, The Big Game Hunter INC. I release content daily there, you'll probably see this over there. Well, so, again, The Big Game Hunter, Inc. or follow me, Jeff Altman. And you can find my my profile at the big . . . I'm sorry, By the way, I've got more than 5000 videos on YouTube about jobs search, hiring, being more effective in the workplace, being a better manager.

The easiest way to get to my page there is by using Go to the playlist, pick the topics that you're interested in, subscribe to my channel by clicking on the icon in the lower corner of any YouTube video to get notified whenever I release a new video there.

Have a great day and take care!


Jeff Altman, The Big Game Hunter | Job CoachJeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1600 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. was also recently named a Top 10 YouTube channel for job search.

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Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

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