By Jeff Altman, The Big Game Hunter
LinkedIn’s Chief Product Officer shared how the algorithm helps people find active and new candidates. This video explains what it looks for.
Tomer Cohen is the Chief Product Officer for LinkedIn. So when he speaks, we all need to pay attention to what he says, because he’s giving us information that’s going to help us be more effective.
I’m Jeff Altman, I was nicknamed The Big Game Hunter many years ago. People hire me now for no BS job search advice and career coaching globally, because I made job search much easier for people.
He wrote an article on LinkedIn for his newsletter, where he spoke about a couple of signals that recruiters can use if they use the LinkedIn Recruiter feature on LinkedIn, a paid service that allows them to search the entire database for people.
And within this, there’s a feature called Spotlights. And then there’s a Spotlight feature called Active Talent. That Active Talent Spotlight allows an account to follow signals to help recruiters find people who are open to work, have made profile edits, applied for jobs and shared a public resume. Those are the four big signals.
Now let me go into what he wrote because I think it’s very useful for all of us. The open to work signal includes professionals who have indicated that they’re open to new opportunities on their profile, while keeping this signal private from their current company. Open to work is also taking into account recency so recruiters can focus on new candidates who have shown interest in new opportunities. Now one of the little tricks with this is from time to time, what you do is you have opened to work on, you turn it off for a few days and put it back on. Each of those actions, demonstrates recency to the algorithm, and more likely to refer.
Number two is profile edits. We look at whether a member has made recent edits to their profiles such as a new job title, or changes in their job description as indications that they might be considering a career change and be a good fit for a role. So make changes to your profile with regularity. Maybe it’s adding an extra couple of periods at the end. Like on job boards, the trick used to be you post a resume. You’d be at the top of a search result. But as time progressed, your resume would descend as more resumes came in on top of it. So the trick was, you’d skip a few lines at the end of your resume, and put a period there. And you’d come back the next day and delete it and consistently, you’d be moved to the top because these system would believe that this was a new resume. This is the LinkedIn equivalent.
Job Applications was the third thing. They look for profiles who’ve applied to any job recently. If someone has applied to a job, they’re likely in the market might like to hear about your role.
Fourth, they’ve shared a public resume. They’ll also show members who have consented to have their resume shared globally, and are likely interested in new opportunities.
So those are four signals that you have to pay attention to if you are actively looking for a role to feed the beast to feed the algorithm so it wants to refer you to recruiters who have purchased the LinkedIn Recruiter product and want to find talent with your background.
I hope you found this helpful. I’m Jeff Altman. My website is TheBigGameHunter.us. But even better than that is JobSearch.Community, my new site where I have all my video courses, books and guides there. You know, I’ve got stuff for free on the homepage, but I’ve got inexpensive tiers of service.
So if you become an Insider, you get access to all my video courses, in addition of video courses, books and guides, plus I answer questions from you on a daily basis. If you become an insider Plus member, what you do is you in addition to all those video courses, books and guides and the ability to have me answer questions daily, I’ll also get on Zoom calls with you twice a month. And of course lnsider Premium is designed to give you all that other stuff plus one on one and group coaching. So again, that’s at JobSearch.community. Hope you have a terrific day and most importantly, be great!
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers easier. Those things can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2700 episodes.
You will find great info to help with your job search at my new site, JobSearch.Community Besides the video courses, books and guides, I answer questions from members daily about their job search. Leave job search questions and I will respond daily. Become an Insider+ member and you get everything you’d get as an Insider PLUS you can get me on Zoom calls to get questions answered. Become an Insider Premium member and we do individual and group coaching.
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