There are two parts to solving this problem, not just one. Let me walk you through them.

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Jeff Altman, The Big Game Hunter. I'm a coach who helps people professionally in a number
of different ways. It could be with a job search, hiring more effectively, managing
and leading, workplace-related issues, career development and executive
coaching. There's a lot of things I help with. Here's a great question from
someone. How can an applicant effectively tailor
cover letters. I think they're two things a person needs to do to
effectively tailor a cover letter. Let me give you an example. Number one or part
number one of this. Part number one is if you're sending an attachment, number one
is you don't call it coverletter.doc.. You put it into the body of the
email and thus, the cover letter might read, I'm forwarding my resume to you for
such-and-such role that I understand you're trying to fill with your
organization. Let me walk you through how my background fits the role. Flush left
you put one of the requirements of the position. Flush right, how long and how
recently you have used that technology, done that task, and you look at the
requirements and then the skills sought and do it throughout. Skip over anything
that you haven't done. Focus on the things that you have. The final
paragraph reads "I'll be in touch with you in the next few days to follow up if
I haven't heard from you. Best wishes. Signature." That's the cover
letter itself. Now where do you place it?. Again, if you're emailing a cover
letter, it's the body of the email. It's not a separate attachment. If you're
uploading it into an applicant tracking system (which, by the way never EVER apply
for a job through an applicant tracking system. But let's say you do, you want to
go that route), you make the cover letter page one of your resume. Huh
Why page one? Easy applicant tracking systems want to see the things that
it's looking for earlier in the document
than later. So if you're sending it or uploading to an
applicant tracking system, you want to, in effect, stuff page one with the things
that it's looking for so that it registers you as being someone who might
be a fit. Then, of course, page two is the real beginning of the resume. In
the real beginning of the resume, what you're trying to do is to confirm what's
in the cover letter, again, as early as possible. So in effect, what you're doing
is generating double iterations of all the keywords the system is looking for.
Does that makes sense to you? I'm sure it does. Hope you found this helpful. I'm Jeff Altman.
Visit my website, You can schedule a free discovery
call. Schedule coaching with me. There's a lot more there that you can watch,
listen to or read that will help you find work more quickly. You can also subscribe to
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Download the app Job Search TV or on other platforms like Roku, or Apple TV,
Sony, Samsung, a whole host of other sets, download an app, BingeNetworks.TV.
You can watch me there. Have a great day! Take care


Jeff Altman, The Big Game HunterJeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, all as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1900 episodes, and is a member of The Forbes Coaches Council.

Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a free Discovery call.

If you have a quick question for me, you can get it answered with a 3-5 minute video at Want to do it live? offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

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#coverletters #tailoringcoverletters #coverlettertips #customizingcoverletters

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