In this video, Jeff Altman, The Big Game Hunter explains the importance of being found and how to do it.

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Today we're going to talk with you about how recruiters find people for their jobs. Now, again, this isn't about you finding them; it's about them finding you. That's because the bias that exists in recruiting is if they find you, if you they perceive you as a "passive job hunter," not one actively engaged in the job job search, you're a superior candidate. Why that is, is goofy and I'm not going to go into it now. I've done that in a different video.

I'll just simply say this is the bias that third party and corporate recruiters both have-- if they find you, you're superior to the active job hunter. So, how do they find people?

Statistically job boards full about 24 maybe 25% of all jobs. Employee referrals are filling about 27, 28%. So, networking to find someone, using a network is important because that's going to be the primary introduction point. Thus, when recruiters are looking for someone, those job boards are incredibly expensive.

Think about it for a second. If I said to you a job board license is $20,000 to search resumes, it doesn't sound like . . . and that's for one year, by the way. That doesn't sound like much. But let's say you're a large bank, and you're trying to fill positions. It's 10 different categories of jobs. You have two different people in each function recruiting for staff.

Start doing the math on this, folks, this is a $20,000 anymore, that's $400,000 because they're not going to share a license. They have to have it individually because, if one person's on the other one isn't. That's not how it works.

So, recruiters are going to free sources in order to find people. Yeah, LinkedIn is becoming progressively more expensive. It's a lot cheaper than using job boards. And what they're doing is searching profiles. Yes, in theory, if they're hired, if a recruiter or company has hired someone with a large network, you know, they can reach out to a lot of people, but it's only incomplete because they're limited to a certain number of inMails a month. It's the paid services that LinkedIn provides the gives them free range throughout the site.

So what are firms doing? They're using Google. Okay, I'll be politically correct here. They're using Bing and other search engines in order to find people. So what's the simplest way to get found? You make sure that you use the term "resume" as part of your search engine optimization. So, if you're posting a resume on a site (you could have it on your own site. You can put it on Tumblr. You could put it on Me, which is a summary site, which has like, name, address information about how to contact you. It's some good information that they can get. It's not a full resume) there's a lot of different free sites that you can work with in order to find the find the place to put your resume, and then optimize it using the term "resume."

You put your name in, you do "resume of," you do "job title," and I'm not talking about associate level three; they don't care about nonsense like that. They're looking for a functional title that describes your work. So, you put the functional title that describes what you do. Think keywords throughout; you put it there. In that way, which you are able to do is to promote yourself.

You get into LinkedIn groups so that people can find you. Have you done a presentation somewhere and have PowerPoints? Put it on a site like SlideShare, so that people find it. Have you done a professional video before? Well, put it on YouTube. You put it on Vimeo, you put it on a number of different video sites. Suddenly, you'll find the phone ring. Suddenly, there find people reaching out to you with opportunities that they wouldn't have that you wouldn't have heard about previously.

I also want to remind you, you keep these things up all the time, not just when your job search is going on. All the time. Because, as I said earlier, the person who gets ahead isn't always the smartest, or work the hardest. People get ahead by being alert opportunity. If you're doing a great job at your next firm and there's a knock at the door and someone's offering you a better opportunity, you better listen, because that could be the stepping stone to a huge, huge move.

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Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1400 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. was also recently named a Top 10 YouTube channel for job search.

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