No BS Job Search Advice: Get Found
By Jeff Altman, The Big Game Hunter
Many years ago, a friend of mine was an assistant vice president running a department in a bank that has since been acquired. He felt roadblocked by his boss and asked for some advice. “I don’t hate my job,” he said. “I have a good team supporting me but I know I’m not going anywhere here. I want to explore alternatives, but not aggressively.”
The strategy offered was simple. “Become an expert. Start writing for trade publications; become a public speaker. The calls will come.”
When I heard from him ten years later, he had changed jobs three times once to another bank as a VP; then to a management consulting firm as a partner; and finally, on his last stop before retirement, back to banking at a salary of $750,000 a year with a two-year guarantee.
For years, savvy job hunters have been using trade publications to be found for new positions. They write articles that brand them as experts in their disciplines and wait for calls to come. They will be public speakers; they will write for trade publications; they are published regularly. You can Google their name and get results.
Some professions lend themselves easily to this strategy finance and technology are two obvious ones. But what can you do to be found?
Do you have a personal website yet?
Do you blog on a subject?
Have you ever sent out a press release on a subject in your area of expertise?
For managers, do you have a press kit that you might send to the media to be interviewed?
Have you ever developed a mailing list or emailing list where you could send announcements of significant accomplishments?
If you search my name on Google, this is what you’ll find. It is not ideal, but I’m listed several times on page one with the comedian of the same name getting most of the attention. If you search “Jeff Atman” AND recruiter, you’ll find me immediately. Same with Jeff Altman, The Big Game Hunter. This is despite the fact that I haven’t done recruiting in almost a decade.
Be creative and start to look at the press, the web, and the public as a gateway to your next job, and not just job boards.
One day, a call may come that leads you to your next job.
© The Big Game Hunter, Inc. Asheville, NC 2008, 2016, 2020, 2023
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ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers
easier. Those things can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2800 episodes.
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You will find great info to help with your job search at my new site, JobSearch.Community Besides the video courses, books and guides, I answer questions from members daily about their job search. Leave job search questions and I will respond daily. Become an Insider+ member and you get everything you’d get as an Insider PLUS you can get me on Zoom calls to get questions answered. Become an Insider Premium member and we do individual and group coaching.
Also, subscribe to JobSearchTV.com on YouTube and No BS Job Search Advice Radio, the #1 podcast for job search with more than 2800 episodes over 12+ years.in Apple Podcast, Spotify, Google Play, Amazon Music and almost anywhere you listen or watch podcasts.
You can also have your #jobsearchquestions answered Tuesdays at noon Eastern. Search for Career Coach Office Hours on LinkedIn and mark that you’re attending. You’ll have access to the recording if you miss it live.
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