Category

Employer Branding
Communicating Your Employer Brand to Prospective Hires
The most important way to communicate your employer brand begins with candidate experience.
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Too many organizations develop a catchy slogan and do nothing else.
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Have you read your job descriptions as a job hunter might? What do you see?
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How recently have you looked at your firm's website, particularly from the perspective a mobile phone user?
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Building your employer brand is about becoming an employer of choice. One way to do that is to bring discussions of career path back into your interviews.
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One way to build your employer branding is to invest in video.
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Have you ever read your job descriptions from the eyes of the person you want to hire?
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