Career Reinvention |

By Jeff Altman, The Big Game Hunter
John Tarnoff and I speak about reinventing yourself professionally so that you don’t wind up “stuck” or cast aside.

This is a link to his Tedx talk His book, “Boomer Reinvention: How to Create Your Dream Career” is available on (surprise)

The interview lasts over 50 minutes.

You may also like, “Stupid Salary Negotiation Mistakes: Being Too Grateful”


Read Full Transcript

hi it's Jeff up in the big game hunter
and welcome to job search TV as many of
you know from time to time I bring on a
guest expert to talk with you about some
element of job surgical career and today
I've got John turnoff who's got a great
TEDx talk to have a link to in the show
notes I'll also have a link to his book
called boomer reinvention this interview
is not specifically geared toward
boomers it's about Career Transition in
general and how to start moving forward
in your career so that this way you
don't wind up being stuck and shall we
say hope you enjoy this and in the
meantime that's good so my yesterday is
John Tarnoff the author of look over on
the right-hand side of the screen boomer
reinvention and although that's gonna be
a piece of what we talked about it's
really going to be information
independent of generation that I think
you'll find very helpful John welcome
and why don't you introduce yourself to
the audience ok thanks so much great to
be here so hi everybody my name is John
Tarnoff I live in Los Angeles California
I am a career transition coach which is
a second act career for myself I started
out as a executive and film producer of
the movie business here in Los Angeles
born and raised in New York had the
movie book early on came out to figure
out how that was gonna work and did that
for about 35 years till about 2010 and
in the last 10 years pretty never took a
second degree as a behavioral
psychologist I found myself more and
more drawn into not so much the content
and how to get the content off the
ground but about the people and what
motivates the people to make the content
and that kind of propelled me into a
career focused on education and training
which I did in my last job
working for great company DreamWorks
Animation for most of the 2010s and I
got really focused on this area and
committed to this area and
and kind of roll out of DreamWorks with
the idea that this was going to be my
second act career I didn't necessarily
think I was going to get into the career
coaching business and that happened
because I was asked to give a TEDx talk
in 2012 and the topic was a general
topic it was about transformation and I
love you and by the way folks the video
that the TEDx talk is is entitled and
for the boomers you'll get this The Kids
Are Alright these are still alright Phil
all right thank you very much and I and
who is one of my favorite bands I talk
about the song and about you know this
idea that even after the recession when
a lot of people then 2012 and still
today in many cases are recovering from
the hit that we took in 2008-2009 I
wanted to create this positive message
about how we can push back against
ageism and the general business paradigm
that says oh you're 65 you need to
retire but here's the deal
we're tired of what we lost a lot of our
nest egg in the recession it's hard to
come back a property values went down a
lot of us packed and solved and it's
been harder and harder for us as we get
into our 50s and definitely to our 60s
to actually get a job because people
don't want to hire older people but
guess what we're living longer life is
getting more expensive so what are we
supposed to do and by the people you
have to go after you and for eugenics
people welcome to your future oh this
part of the cohort now and as a result
this conversation could just as well as
be for you so you have a chance to plan
for it and I can't hung out to dry like
money the boomers allow themselves to do
well interestingly I I have coached a
number of people in their 40s who come
to me and they say look I know you tend
to work with you know mid to late career
professionals but I don't want to grow
I don't wake up at 55 oh my god what am
I going to do and I've just been you
know gone out or downsized or whatever I
want to have more control over my career
destiny so that's that's how I got into
this and so I did this TEDx talk and put
together these these five steps around
career reinvention and part of that is
based on the work that I did in my
psychology training but another part of
it comes out of the fact that I was in a
very volatile business movie business as
everyone knows is a kind of an up and
down top teacher of your business you're
trying to second-guess the future taste
of the public right so you know how many
mistakes you make there happens all the
time you hear about these big-budget
movies that flopped well you thought
because people are dumb or you know one
try and figure these things out so as a
result of this I had a lot of jobs over
my 35 years in entertainment some of
them because I got another offer some of
them because something ended a film that
I produced was was done or consulting
gig was was complete but seven of the 18
jobs that I had over those 35 years I
was fired so right so in the TEDx talk
they talk about the fact and this has
kind of become a bit of a trademark for
me since then that in my career doing
the math I've been fired 39 percent of
the time so you should feel shame for
yourself oh not a point all these
failures you've had that's terrible
what's wrong with you Jones right and
that's the world that we grow up with
right and I remember my late mom you
know bless her very often I'd kind of
blow out of the job or something would
happen she said why you have such a hard
time keeping a job and you know this is
the world we grew up and we kind of
expected that we would be in one company
forever right you get out of it at a
school you got to work for a company
whether it's white collar or blue collar
the expectation was you need to stay in
that job as long as you could 40 years
and then they give you the gold while
you'd have a pension and you could kind
of sail off into this life of leisure
and that that was a bubble in time it
kind of didn't happen before the
beginning of the 20th century and it's
certainly not happening now in the 21st
century so as a result of that that
resilience that I built up in in working
in entertainment I feel like I got some
some pointers to share about how to be
resilient how to reinvent yourself and
and what the processes and I think it's
interesting because it's obvious that
the system doesn't work that way anymore
stop working that way a long time ago
but I think the youngins know that is
those who are not without hair and those
who have less pray that you do this
still infected with that nonsensical
belief even though there's ample
witnessing from the appearance and their
history and perhaps the stories that
they've watched on YouTube or listen to
from their grandparents about how you
can't just work your way up every time
there's a recession business turns
around and goes you this will be the
conference room we've got HR their
rights you see my magic words HR is
waiting for you in the conference room
you might as well just put it just stuff
in a box just go right just right out
the front door yeah let me owe me the
cheque right so given the fact that
we've all been infected with this
propaganda from institutions that we're
supposed to stay there and work our way
up and have loyalty to the organization
even though there's no nun reciprocated
to us we've got to be responsible for
her own careers no exactly right no
one's gonna look out for heritage
exactly right I mean I I'm constantly
pushing back against people and I do a
lot of engagement on LinkedIn and I'm
you know my own account but also on a
lot of other people's accounts about
this topic and every once awhile there's
gonna be someone who's gonna rant about
what companies should do and what the
government should do to protect older
workers and have the situation is
untenable and and it's a
I hate to say it but it's a victim
consciousness approach right when you're
in this situation you you can't expect
that big institutions big companies that
are invested in the same old HR practice
that they've been doing for years that
they're gonna turn around on their their
big tankers right and it's gonna be hard
to turn them around even if there is
this cognitive disconnect within the
company about how things do work how
things should work about what company
culture is supposed to be the
aspirational mission statement versus
the way it actually happens on the
ground and the other day people need the
jobs so it's hard for them to push back
against these outdated practices and
this we're going to talk about ways that
you can start taking control of your
career no matter where you are in the
lifecycle of your career because the
fact is folks you know John and I may be
gray beards at this point but the fact
is eventually if you're lucky you wind
up in this position and thus you know
I'll speak from the perspective of
LinkedIn number 76 53 and what's
currently 650 million people on the
you know I laid a foundation early in my
career for building a substantial
network of people I could reach out to
because I recognized that without your
network you're just another slob in the
marketplace with nothing to
differentiate you you're another six
second resume right because that's the
amount of time a recruiter is going to
spend looking to resume if they ever get
it because it's going through the
scanner before right so you spoke about
a couple of things that people can be
doing proactively to organize the career
of their search plan and take control of
their pruder sorry I'm gonna do this is
number one right right well I think the
first thing that that people need to
about making a career transition is that
the career you want is not out there on
a job board in a job description the
career you want is already inside you
and as you get older particularly once
you've acquired a certain number of
skills you know how your business works
you have a sense of where you fit and
what you're good at you get more from
planning it out on the inside and
externalizing that knowledge that
self-awareness that that preference
level of what you know you love to do
the stuff that you don't tire of doing
so if you look forward to doing everyday
when you wake up that's where you got to
focus - many people do what I call job
board porn which is they are frustrated
in their job and they come home at night
and they start looking on the job boards
for open positions that they could do
that they could fit themselves into this
is invariably a prescription for
disaster because it denies the value
that they have built up that they can
think about organize articulate and and
move forward with and I'll tell you why
this is important because having been in
a position may times in my career of
hiring a lot of people the thing that a
hiring manager hates to do more than
anything else in the world
is write a job description to fill an
open position it is nails on a
they don't I'm gonna I'm gonna be blunt
about they don't write job descriptions
most of the time in most professions
yours may have been different but in
most professions this is how a job
description is created someone gives
notice on Friday afternoon they call
over to HR and they say you got that job
description we used to hire John yeah he
just gave notice and we need to hire a
replacement so could you pull it out of
the system
send it to your resources and get them
onto my calendar or Tuesday or Wednesday
of next week
no one ever updates these things right
right right it's awful
exactly so you know that's I mean
another example of the broken system
right but you're looking to fit yourself
into under the constraints of some job
description that does not describe you
all right it does that probably doesn't
describe anybody and and the proof of
the pudding is that 85% of open
positions are filled through referrals
all right the Job Description the resume
that's kind of meaningless you want
someone to vouch for the candidate you
want them to kind of prequalify that
candidate so that when they walk into
your office you you have a pretty good
sense that they come with this
qualitative support from your network
remember the word network and I'm gonna
go in here and say this is the concept
of social proof that we've seen
reference to office
it's why Facebook runs these ads that
say John recommends this product yeah
because I help it helps cut through the
thought process of the evaluation
process and get you to the firm of the
line which is know you want to be yeah
Ronald Reagan smokes Camel cigarettes
and look where it got him names I
celebrity endorsements like it's been
it's been the fixture of advertising
forever so so yeah so so that I mean
plenty of such been written about this
about Kabam persuasion I think you know
the Robert child Eenie book and and so
you know you need to be in a position as
a candidate of consolidating as much
power as you can around the value
proposition that you provide and so
that's really the number one mindset
shift that people have to make is to
pull it out of that externally focused
oh what can I fit into out there to the
internally focused what is it that I
have to
yeah makes a huge difference
because there's a degree of being solid
that comes with that self-awareness that
often doesn't exist for the organ
grinders monkey that you otherwise sent
yourself is being when you're applying
the jobs over down yeah so so here's the
sidebar on that point so you're in a job
interview right the dreaded job
interview and you know that every
question is it trap or likely trap you
have to be prepared for the fact that
every question is a trap and if you are
trying to figure out how to anticipate
that question and answer that question
and follow the lead of the interviewer
you're sunk because the interview is
actually whether they know it or not
they're really not interested in you
checking off the boxes and trying to
please them as to what the answer is if
you have a really well-defined value
proposition and you know who you are and
what you do and you've done your
research on the position of the company
then your opportunity in the interview
is to school them if you will on how you
can solve the problems that they are
undergoing and that this position is
supposed to solve so you want to take
control of the job interview and the
only way to do that is to have a really
clear sense of what it is that you do
and the truth is you're not going to
nail every job interview you're not
going to get an offer out of every job
interview but if you don't have that
really clear sense of what it is that
you do and why you're there and what you
can provide that's specific to that
company or the department or the
position then you're not going to be
perceived as a leader as a dynamic
contributor as someone who is rising
above the pool of candidates who are
going to kowtow to the interviewer
you've got to make yourself special and
thus it becomes less about do I have
these skills versus let me see what I
can do to solve your problem right
that's like the missus thrust of the
interview skills are our variable right
yes you want to have the skills that you
have you want to keep up on your skills
the skills are great I'm not saying
anything against skills but it's not all
about skills at the end of the day it's
about the soft skills it's about your
ability to communicate to collaborate to
get into to to strategize to see ahead
to be proactive right your willingness
to step up and step in roll up your
sleeves and if you've got if your skills
are not quite hitting every single box
well you can learn those skills or even
find someone to help you
I don't think recruiters and hiring
managers are quite as attached to the
require the skill requirements on their
job descriptions as you would think I
think that's probably get it out there
and that's how they kind of weed out you
know inappropriate candidates but that's
not exactly why they hire people and
we've got so much more to do it I gotta
move this conversation for cuz I want
enjoying this so what's the second thing
that they need to start focusing on or
the next thing I should say well the the
next thing is a technique which is the
first technique that I work on with with
clients and the first thing that I
encourage everyone to do as part of
their career transition process if
they're thinking about that if they've
been let go and they've gotta bounce
back or if they're unhappy or they have
a ambition that is unfulfilled I think
everyone needs to do something which it
will be probably surprising
many of you which is keep a journal keep
a daily journal and this is not your
highschool diary this is not where
you're confessing you know what happened
with the kid in class who threw the
eraser at you or whatever this is a
self-reflective stream-of-consciousness
capture of the inner dialogue going on
inside you and it doesn't have to know
as lesson we have to relate to the to
the career question at hand on any given
day it can can be about how you're going
to work your day the people that you
need to contact but more importantly I
think where it really works and really
helps is when you're really capturing
the fears the anxieties where you're
processing through the incompletions
that are going on your life the
questions that you have about what you
want to do about how you could do it
about the kinds of people you want to
work with about what's bugging you about
your current job or what what's bugging
you about how they let you go you need
to this is another big theme for me you
need to reconcile the past in order to
create the future if you have any
baggage going on in your head it's going
to interfere with any interaction that
you get into around a new job whether
it's a job interview
you know networking with people if there
are any areas that you don't want to go
in or any areas where you're
uncomfortable or not clear about who you
are how you feel it's gonna it's gonna
trip you up so the daily journal creates
this continuity of self relationship if
you will and I started doing this
probably about 20 years ago when
actually yeah just about 20 years ago
when my I had a startup in
the 90s during the bubble at a partner
we had this great idea we you know
everyone was doing startups and comps
and we had this great idea we raised a
bunch of money we had some really big
clients as a multimedia startup and 2001
it all fell apart right the stock market
dived we were washed away along with it
and I had no idea what I was gonna do
and so every morning I decide I was
gonna get up early and go into the
garage and get on the exercise bike and
just pedal away and I had this little
notebook and I just started writing
ideas in this notebook and frustrations
and you know what I wanted to do why I
couldn't do this you know that I was
afraid to call someone because I didn't
think they would take my call or call me
back or whoever was going on and that
interestingly became kind of foundation
for my comeback and for my decision to
go back to school and get my psychology
degree and then wound up transitioning
into the whole dreamworks thing and
focus on education and it all started in
that journal and I had no idea when I
started the process but that's where it
was going to lead me so you have to be
willing to live in an uncertainty and
use that journal I'm saying this is very
long win that I apologize use that
journal as an opportunity to process
through that and find the inner
direction and what's fascinating and for
me anyway because I do this I do that I
have for years I encourage people there
tends to be this thing people tend to
think I'm supposed to do it in this way
you know I have to continue on the path
I've been on before it'd be too
difficult to adjust I'm controlling
everything you're not I think that's
right that's then that's one of the
things that the journal process can
really help you confront is the limiting
that you have about yourself and that
you may be stuck and you're accepting
the fact that you're stuck no that is
the limiting belief that's holding you
back and and having that journaling by
the way doesn't have to be a big entry I
do one handwritten page a day it's got
to be handwritten shouldn't do with a
keyboard and people kind of look at me
askance like why it's so much easier
with the keyboard the mystical thing
about using your hand with a pen is that
there is some kind of crazy connection
between actually physically writing it
on the page and unburdening your mind
that doesn't happen with the keyboard
there's something with the clatter of
the keys and the the kinesthetics of the
keyboard that kind of create this
separation between your inner
consciousness and your conscious mind I
thought we think in terms of who do you
want to be when you grow up you know
we're at that time in life whether
you're a Boomer Gen X high end
millennial high in Milano maybe a little
early but no matter there's no reason to
limit yourself just let the ideas flow
down the page yeah don't don't overthink
it enjoy the process and look at the
questions that you're posing for
yourself because they've been in there
all along yeah you're just getting
commissioned to come out yeah I'm
actually fine Millennials very very
compatible and interested in this
process because for whatever reason the
way they've been raised her the world
that we live in self-awareness and this
kind of introspection is very much a
part of millennial culture and I think
it's phenomenal because they don't balk
at this process at all they're going oh
yeah right okay good let me just get
right on that
and I mean whereas older people tend to
kind of cross their arms a little bit
and say well you know how does that make
sense you know I'm supposed to be
submitting a resume
it's like dude just trust me chill back
up back up a second right and understand
this is about making you a stronger
candidate right because the fact is
folks it's not like you're gonna be
sending out resumes and getting hired
all that often statistical probability
of that is very low especially as we
record this forty four million people
have lost their jobs in the last couple
of mice right if you think all of them
are going to be going back to work at
their same employers I'd like to know
what what you've been smoking lately
because it's not gonna happen if we're
lucky and this is a real optimistic
number two-thirds of them go back at
least fifteen million on top of the
previously unemployed and that's before
we even get to the the huge economic
disruption that's coming in the next
five to ten years yeah I mean this is
really the you know this is happening in
a very rapid sequence but it is it's
something that has been in the works for
a long time and was going to happen
anyway it's just it's just the turnover
I mean for remote work number one right
but but all sorts of shifts in the
society and culture are happening
because of this pandemic and it's not
going to recover there we are not going
back to the way it was there will be a
new normal we don't know what it is yet
it's gonna have to adjust and we have to
be very what's the word we have to be
very affable well if we adapt we have to
be kind of self-aware around what is it
that I do that I used to do in my old
gig what is that where is that relevant
and applicable to the way things are
going so we have to be really studious
about observing what's going on out
there and we have to understand not just
in terms of the external
all functions that we used to do but for
example you know a bank teller why is a
bank teller love what they do very often
they will say I love the contact with
the customer I love the problem solved I
love the transaction well that doesn't
mean they have to work in a bank right
there are going be other customer
related problem solving positions which
are going to continue to be in high
demand because people continue to have
problems with business processes super I
love the door what kind of dog do you
have if - we have an Australian Shepherd
and I border collie mix I love the
background don't worry about a place so
wasn't so what's next for people what's
the next thing they need to move on to
the next thing is really once you've
once you've worked out once you've kind
of got this flow going in your in your
journal and you've begun to question the
limiting beliefs that you have held and
kind of open up to new possibilities
around what you could do and you could
be doing how you could progress from the
job that you're at to something that
pivots off of that job you know one of
the things I'd love to invite people to
do is is if they if they're working and
they're unhappy in their current job is
how did you reinvent yourself in your
current job for your current company you
know is there a way that you could be
doing what you want to do at that
company and shift into that role it
might be a win-win they might be
thrilled that you're stepping up and
daring to suggest that you could do
something different something more
something that's actually more
appropriate to your time in life - what
you've learned about the work that you
do that they do so that's so that's a
real interesting possibility as part of
a reframe but then you have to figure
out what is the value proposition and
this is a
really big nugget in the whole process
here particularly if you're going to be
the person who is self responsible for
your career right you want to be able to
go into that job interview as we were
saying before and have a really clear
idea of here's Who I am here's what I do
here's why you need me here's the
situation going on your company that is
you know where your bench is thin and
I'm the guy who can come in and and help
you out I'm so glad for one thing I also
want to hang on to what you've said
because some organizations and some
professions don't like to lead
themselves to a transition within their
existing firm you might explore the
option of doing something on the side
outside of the existing firm to
experiment with it so then this way you
can try it out
you have the issues that show up in this
kind of work like that do you know how
to market yourself in your abilities so
that people come to you right or not
absolutely right we're so regardless of
what your strategy is going to be
whether it's reinventing yourself inside
your company whether it's starting a
side gig that really focuses in on the
stuff you really love to do and you're
building that up from from scratch or
perhaps a hobby or an avocation that
you've done but realize that there is a
money-making opportunity there you start
the side business whatever the strategy
is that you're going to do you need to
figure out that value proposition right
it's the it's the collection of things
that you do the particularly unique
secret sauce of how you do it and the
the the results that you're going to
generate the impact that it has on the
people who you work with the financial
bottom line all of these factors have to
go into that value proposition and this
is where LinkedIn becomes this amazing
opportunity for us to create the value
proposition market it out
to our network and then use that
networking cycle to spread the word to
more people to get ourselves known and
acquainted with with people who are
interested in what we have to offer and
who will be able to refer us so that
we're part of that 85% that's getting
referred into jobs clients opportunities
etcetera it makes a huge difference and
you know as I told you before and folks
who may know this about me already
I'm LinkedIn member 76 53 of the more
than 650 million people currently on the
platform I spotted an idea that was
barren at that point it had it was an
interesting idea but there was a ghost
town that existed because the Wild West
it was before we really kind of
understood social media it was it was
one of a number of potential networks
out there and it's like who remembers
who remembers Friendster I do I do long
since gone obviously and they were high
five I don't know if that's still around
you know a different form but there's so
many different networks and yeah Reid
Hoffman it's far the previous one before
LinkedIn that didn't go anywhere but
this is the one that kicked so LinkedIn
is so important for your professional
development it's a place where you can
build your brand that builds a
reputation so that people learn that
this is what your expertise is and thus
you can begin the process of the
professional transition into the new
role or complement the current role with
this extra piece that's going to allow
you to differentiate yourself and now
I'm going to use the 30 B word that most
people find so oh I don't know about
brand the those are brand
because they don't like to think of
themselves as being like toilet paper
and paper towels but they are and that's
all I believe right that's a that's a
kind of a strange disconnect because
there's nothing wrong with being
valuable with being a sought after
valuable trusted entity and that's what
Furman is I'm sorry
so I started squeezing the Charmin but
if you're if you're going down the
shopping aisle and you're a fan of that
brand your you know your your television
trying to find that brand could be
Skippy peanut butter but whatever that
is you want to be that sought-after
entity and that's what a properly
crafted eloquent value proposition
expressed through your LinkedIn profile
is going to do for you so you can you
know you can you can poopoo the idea of
Brandon and I I mean we can kind of do
all conversation listen why do you think
people are so averse to the idea of
being a Brent because they don't want to
think of themselves as something what
manufactured or commoditized and what's
hysterical to me you know this is one of
the examples I give when people go to
the store and they have to buy detergent
to do their laundry I've never known it
anyone who picks up two packages of
detergent look at the list of
ingredients and go ah the
interrelationship of the chemicals and
this one is going to do a better job of
cleaning my laundry than this one
and even then they're told by their wife
husband or partner they've got a coupon
it's the price yeah this is what gets in
the way of this varying form of
cost-benefit analysis that goes on the
translates into I'm gonna buy this and
they just reduce it you know you bring
up the word commodity which i think is a
really interesting word when you
about the marketplace today and because
pretty much everything in the consumer
space has been commoditized and yeah
what's the difference between a Hyundai
and an Acura you know or you know a
Samsung TV and a Sony TV all right
they're all kind of the same and you're
kind of looking for specials and deals
and maybe a review you know or something
going on and I think what's what's
different today is that the
differentiation happens on the
experience level it's your experience of
the brand or if the product that is the
product right that's not the product
itself so similarly the employer
recruiter hiring managers experience of
you is what differentiates you in a
commoditized job search world so if you
if you object the idea of seeing
yourself as a brand because you feel
like a Conaty this is exactly the way to
get out of that commoditization and
distinguish yourself as something
special and unique and that something
special is something that I coach about
because when you think about it in most
parts of the country folks are not the
only person who can do this job that
you're interviewing for you are
competing with other people they're
competent people yeah
and thus the question comes down to what
makes you different what makes you
special in the way that's going to make
them go on John yeah you yeah I want to
her you years ago they used to be the
concept of IBM that no one ever got
fired by buying an IBM computer and if
you want to be the right hire for people
so when you walk in the door
they're favorably disposed to you
because they've gotten a referral from
someone or there's social proof about
they can read about it or watch you will
listen to you online
hang when people come to me for coaching
often they've watched a bunch of my
YouTube videos at job search or
listen to no BS job search advice radio
which by the way is the number one
podcast an apple podcast for job search
by far more than 1800 episodes at the
time of this recording episode 2010
years of doing this later this year they
already know a lot about me because
otherwise they don't know how to choose
between coaches and this is why the
LinkedIn profile is so vital and not
just having your your resume transposed
to your LinkedIn profile but to actually
have an expressive profile that uses all
of the features inherent in LinkedIn to
serve your agenda so if you if you've
done the pre work you've done your your
journaling you've kind of gotten over
you know your limitations and your old
ideas about what works and what doesn't
work on who you are now you can start to
put together this full rainbow picture
of the value that you provide within
this searchable LinkedIn profile
structure and what's really important
thing to do that to distinguish yourself
to make you that person that you're
talking about that people notice and
people say yeah we want that kind of guy
or gal in our organization is to get rid
of all of the formality that we were
taught around crafting the resume and
crafting a bio if I see a bio today
whether it's on LinkedIn or otherwise
that is written in the third person
I either turn the page or laugh or both
because it's ridiculous in a much more
transparent world we live in today
you've gotta write it back I mean
everyone knows who's written that bio
you know you didn't have some corporate
write that bio for you you wrote it so
refer to yourself in the first person
reach out to the reader in an authentic
personal way to strike up that
relationship because that's how you're
going to get through the noise and if I
see another LinkedIn profile about
section that starts in this disembodied
way proven proven fell on the black
leader visionary visionary leader you
know all of this BS corporate speak not
all its gonna turn off the very people
that you're trying to reach if you think
that you are helping yourself by trying
to be impressive and be a third party
you know from on high kind of
professional expert visionary whatever
you are fooling yourself people don't
want to see them they want what I call
this high concept approach to marketing
which is in one really quick expressive
hook statement you open up all sorts of
possibilities about the real person on
the other end of that profile and so
you've got to be the first person you've
got to be personal you've got to talk
about why you do what you do not what
you do right they want to know who you
are more so than they want to know what
you do the what you do part is going to
be in your experience section which is
the equivalent of your resume and you
don't have to cram it into two pages you
can put in as much as you can put as
long as you want but in that About
section which they're gonna see before
they get to your resume they want to
know that you're a real person with real
values real motivation that we want to
from you personally it makes a huge
difference you know I started gasping
when you use those BS expressions it's
like I remember the last visionary
person I saw I know I said that so tell
me about what you've done that's been so
visionary there's nothing this is such
trivial work even if it is visionary
people who says say it's visionary or
the visionary
I mean it's irrelevant it's irrelevant
to the task at hand
right yeah it's ridiculous so what
haven't we covered yet that we need to
to help the the viewers and the
listeners get the points for laying out
their future well I think beyond the the
the successful crafting of that LinkedIn
profile by the way the headline I just
want to say it's something about the
headline a lot of people put their job
title in their headline it's a big
mistake remember that the the profiles
being searched you're being searched and
if you know if you put your title in the
you're gonna limit yourself to just that
narrowly defined title of the work that
you currently do if you have an ambition
to go beyond that you want to be much
more all-encompassing in your headline
and talk about the various aspects of
the value that you provide not the role
necessarily or the single role that you
do you've got 125 characters you can put
two three four different little snippets
in there that describe the you know
maybe a man and descriptor that that it
can give a sense of what is the range of
work that you that you do that you want
to do that you can do so
just a side note on that but the point
I'm leaning to is that this is about
your network you know you're not on
LinkedIn to just put up a poster and
forget about it
just hope that people find you you need
to be active on the platform and you
need to be networking so the those are
two different aspects of the connection
work that you need to be doing to start
to be proactive with your career and
create this this next position for
yourself and the one thing I always tell
people is you have to be a little
patient with the networking I know this
maybe you're a plus priority but for the
person receiving your message it may be
a C and I know people often feel
disappointed that they're not getting
responses in a quick enough manner for
them but the dirty little secret of
LinkedIn is that people are dotted all
day and all the time like they are on
Facebook for example they check in from
time to time and it's got to be a
well-crafted note that you send through
the LinkedIn messenger to people it's
gonna make them want to respond and and
comments on posts right so yeah I mean I
think here's the peers that I mean as
you say it takes patience and the the
problem is if you are on the street out
of a job and you need another job what
we're talking about today is not
necessarily going to be a quick fix for
you and you know this tendency that we
have in our culture to kind of say well
what do I have to do to fix it just tell
me what I have to do it just doesn't
apply and I get it a lot of people are
in dire straits they need to get hired
and I never I will never say to someone
this is the only thing you need to do
and I don't care that you need to get a
job you need to spend six months
networking and and mining your your
connections on LinkedIn I'm just gonna
check one thing here and that is folks
everything works in job mother every
last idea to chat
frequently enough right but I think you
gotta if you need a job you gotta apply
jobs right because I pull out all the
stops and you've got to be systematic
about it
and you've got to make your list of
everyone you know every potential
company that you can get a connection to
and again LinkedIn is good for that you
know do your research and and be
proactive about it but in terms of long
term success to really get out there
authentically providing the value that
you alone can provide it's a longer
process right so you want you want to
start today you want to start your
journal today you want to get your
leading profile going today you want to
connect with lots of lots of but but
certainly targeted groups on LinkedIn
where you'll find people who do what you
do have the same point of view and you
want to work your process you want to
spend some time every day doing this
breed what else John is there more I
know there's a lot more we could cover
well I think it's important to organize
your network right that's a that's a
whole other aspect of the work and
because I think a lot of people kind of
go well you know I got 1,500 names on my
my rolodex referral rolodex do I do this
calling everybody and what you want to
do is you want to do a little triage of
that process and I like to want to
divide the group into three subgroups
and silver gold and platinum the silver
group is anybody that you have in your
contact list maybe it may just be a
business card that you got at a
networking event or a cocktail party who
could possibly at some point be
supportive and helpful for you in your
career but not today
some you know when things shift you want
to you want to have them in the network
you want to have them in your awareness
but your gold group is the real place
where you're doing most of your group
most of you are networking these are
people who are colleagues who are
associates people that you worked with
in some capacity friends of friends in
in the business people that you have
some sense of currency with that you can
go to and say here's my situation I want
if we haven't talked in a while I'll
update you on what's been going on
what's going on with you you know
because the key to successful networking
is to always be giving you know if you
want to apply the 80/20 rule to
networking 80% of your networking
activity has got to be providing value
to other people not asking them for
stuff in return if you spend 80% of your
time sharing articles making other
people connecting other people with one
another at cetera then the 20% of the
time you will get the feedback and the
and the value back from your network
where they will hook you up with other
people possible open positions etc and
again this takes time don't expect
you're gonna get results immediately
you've got to give it at least six
months to build a momentum where people
understand who you are where you are
what's going on and you don't know who
is responsive and who is not you know
and unfortunately adversity will bring
the the people out of the woodwork that
you never thought were gonna be on your
side and will disappoint you with the
people who you thought were friends who
turns out may not be friends so true
Jonah I know there's so much more we can
cover because you know we both are
expert at this yeah right we've lived
this every day for a long time how can
people find out more about you the work
that you do things along those lines
sure so you can pick up the book on
boom a reinvention how to create your
dream career over 50 Amazon Barnes Noble
all the booksellers I'll have it and you
can also visit my website which is John
Tarnoff calm jo hn t AR and FFF calm and
if you want to
get into the weeds a little bit I have a
book which you can sign up for at go geo
jontron Ofcom and the form will come
right up and you can pick up a copy of
the book and it'll give you the first
three steps that you can use to start
your career transition process John
thank you so much for making time and
folks I'm Jeff Altman I'll be back soon
with more if you're interested in more
information from me visit my website the
big game hundred on us I've got more
than 9,000 blog post though that you
could watch listen to or read they'll
help you with your job search managing
more effectively hiring more effectively
if there's a lot of information
available there so go to the blog and go
explore if you happen to be interested
in one-on-one coaching there's a button
there that says schedule where you can
schedule time for session with me or
schedule a free discovery call I'd love
to help you
lastly by the way subscribe to my
channel on YouTube click the small icon
on the lower right of the picture of me
in the upper left and get notified when
I release something I hope you have a
terrific day and be great take care


Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2200 episodes.

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18 Responses
  1. HeathCliff Rothman

    John – I so enjoyed that. I loved seeing you onstage, especially since of course I know you.

    You are an excellent speaker. You have charisma. You have great stage presence. It was a pleasure seeing you onstage, with such comfort.

    The message was resonant, important, and inspiring. I’m looking forward to hearing what kind of questions your audience asked.

  2. Rahi Chun

    This is an excellent TEDtalk: clear, practical, relevant, insightful and challenging us, the viewer and audience, to transform as leaders in our own lives and communities. I must admit though, I was anticipating Pete Townshend to walk out at the end of the talk and play a killer rendition of “The Kids are Alright” on that piano….

  3. focusmediamarketing

    This is terrific! Inspiring! Positive! And REAL! I especially love the cat-to-lion reframe and the definition and challenge for us to be leaders. Wonderful!

  4. Rick Markovitz

    this was great. I have a similar path with frequent job changes, i call these character building experiences. very good to know that my path is not exclusive which I always knew. just good to see other voyagers out there.

    good job John.

  5. Marci Liroff

    Wow John – I can’t tell you how timely this is for me right now as I try to figure out my next “reframe”. I hope that I am one of your “B”s and soon to be one of your “A”s.
    Let’s talk soon. Good on ya!

  6. Eli Davidson

    Wonderful talk John. It is fantastic to see your take on reinvention- a topic that is near and dear to my heart. Thank you for being so authentic and transparent.
    PS The cigarette break in 1955 still has me laughing..
    Eli Davidson

  7. cameron120587

    Okay, the problem is that most of the young people in the world are waiting for the day when the Baby Boomers will go away and let us (Millennials/Generation Y) have a career.

  8. sue rice

    Hey John absolutely loved this. I thought is was SO good that I have included this in one of my issues of the Midway Cafe Magazine! Looking forward to connecting soon.

  9. Peter Arnstein

    John: You are probably aware of “Give & Take,” by Adam Grant at Wharton. Published earlier this year. Themes on networking, relationship-building fit in nicely as an extension to your message. Great Pete Townsend quote. Spot-on for me right now. (Boston’s Dropkick Murphys covered the tune in the recent past. Validates that it’s a timeless classic!)

  10. Steven Shmerler

    Bravo John! Having known you since Pete wrote that song, a fav of mine too, I’m very glad to have watched you evolve, reframe, reinvent, yourself to another fav of mine: a TED stage. Your points were spot on for our generation, the generation/workforce trying to cope with us not going away. To all pre-Boomers: a number of John’s messages will become pertinent to you versus what for us came as a complete surprise, if not shock. This gives you an edge knowing that if you don’t know your age, how old would you be? Not only might you be working later in life than imagined (especially given forthcoming medical advances), but you can prepare now for that. We on the other hand, couldn’t and didn’t know the Rolling Stones would be selling out stadiums at 70+ or that us “Kids” would still be vibrant, creative, and wanting to (or having to), work. For those of us that get the “over-qualified” response, the next time you look in the mirror to see your Lion within, remember: Wisdom is the stuff of living. If I had to boil desired qualifications down to just one key resume item for a position I was trying to fill, I’d go with Wisdom that only a time-seasoned, creative, working warrior can accrue. IMHO, what the world needs now, is Wisdom, that time-in-the-game quality a person either has or doesn’t. And while there are degrees of Wisdom to be sure, I’ve yet to meet anyone who is over-qualified in this realm. “Keep on Rockin’ in the Free World” John! (PS: your C > B > A upgrade advise? Very Wise!)…

  11. Candy Corbitt

    Great presentation! I learned about you from AGEIST, their newsletter specifically. As I’m moving into my next chapter; I’ll take all your advice to heart.

  12. Nicola Vetter

    John, This talk applies to today just as it did 7 years ago. I really appreciate your 6-step-process, your truth and sense of humor.

  13. Superfluous, one more

    Well now, today’s your lucky day John, as my birthday just reinvented me upping my anti into another framework. So, you see, it works! Something tells me exactly how to get framed, as well as chocolate that’s been made in the USA, that not every box of chocolate will have that printed on it. Also, since you have access to so many different johnDRAS maybe you can find a place for my skill sets within those Rolodex files. My specialties include both problem solving & the beauty of beauty’s aesthetics (depending on the day?). Your talk has inspired me to ask if you have any positions available as well? LOL. Has anyone ever told you that you have a resemblance to Will Farrell? Unless, of course that’s your reinvention. Cheers matey, Superfluous

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