Branding for Blue Collar and Other Workers
By Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter talks about Job search branding for blue-collar workers.
Don’t Kid Yourself. Promoting Yourself Is Critical.
Today, I’m going to speak about branding. Although the podcast is targeted toward the blue wall collar worker, I think there’s a lot is adaptable to everyone. Hear me out and try and follow the advice I give.
It doesn’t have to be perfect the first time, but you want to involve these so they are useful to you not just now but for years to come.
The first thing I want to mention is that you need to spend some time figuring out what makes you special. What makes you unique? What makes you different than other people who do the kind of work you do? How do you stand out from the pack?
Point number two is that when you look at your online persona, keep the critical comments, snarky remarks, and bad pictures off your profiles. Firms are going online to find out what they can about people. You don’t want these things standing in your way.
The third thing is, if a recruiter was going to find you, whether that is a corporate recruiter or an agency recruiter, think like them and provide the sort of keywords in your LinkedIn profile and other places that will allow them to find you.
If you are blogging, make sure the SCO for your blog post mentions the appropriate keywords that allow discovery.
Here’s the fourth one. I think maybe the most important one. Start to chronicle your work life with video. With pictures. With things that show you in a great light.
Later in the video, I mention an app that no longer exists. You can substitute Facebook Lives or any video you take and share them where your customer exists and on your website.
The Warning Sign of a Problem or That They Aren’t Sure
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ career easier. Those things
can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2600 episodes.
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