The question is, “Is having a LinkedIn profile still relevant?”
Usually this question is asked by a younger professional, a recent grad, not a lot of experienced individuals, those kind of people. So, I want to speak to you in terms of investing.
If I told you putting two dollars a day aside had any sort of meaning you might scratch your head and go, “Two dollars a day? What’s that going to do for me?” Well, if you had zero interest and put down two dollars a day, you would have over $700 at the end of the year. You would have over $1400 at the end of two. And you have 3500 at the five. This might get your attention.
LinkedIn is kind of like that, as well, in that the investment in time and effort in a LinkedIn profile and becoming involved on the site pays off big dividends later. Here's how.
Recruiters are basically looking for people to fill jobs. That's corporate and third-party recruiters. So, both are on LinkedIn looking for backgrounds to fit jobs. So, you start getting messages from firms are trying to hire. So, you have to think of your profile in terms of SEO. Thus, you keyword optimize your LinkedIn profile to draw attention to yourself. You become involved in groups and you start doing networking online through LinkedIn.
The investment in time and effort pays off at times when you really need to make a change. Like, if you think you are going to get laid off in the next 30 years of your career, 40 years of your career, trust me. You are wrong.
So, making the investment NOW in building your profile out, keeping it up-to-date, regularly (like at least twice a week), take the app, logon, see if anyone's trying to reach you. Do that regularly and you are going to get tantalized by some of the jobs that people present to you.
Opportunity is going to knock and, even if you're not interested, you can start building relationships with people just by basically responding say, “Thanks. Not really a good time for me to change jobs right now. Keep me informed of other things. Okay?”
Doing that is how you, in the current economy, I'm not saying five years from now it might not be different, but for now, LinkedIn is the place to be for job hunters. Don’t miss out.
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