A Tip For Effectively Communicating Your Employer Brand to Prospective Hires
By Jeff Altman, The Big Game Hunter
The most important way to communicate your employer brand begins with candidate experience. What is it like to apply and interview with your firm? Have you completed your application recently? Have you randomly reviewed rejected resumes to see whether the system makes good decisions? When someone meets with your firm, whether in person, by phone, or by video, are people prepared to interview them? Are potential hires met with a smile or a glum demeanor? Are interview questions standardized to meet minimum criteria or do people “wing it?”
Do people on interview teams seem to care about connecting with the person or are they aloof? Is there frequent communication between interviews or does your firm go dark for weeks and then pop up and expect the person still has a level of excitement about the opportunity?
Do people “sell” the opportunity honestly or exaggerate it’s potential?
Until you look at what it is like to be evaluated for being hired, you are not paying attention to your brand.
How Do You Know You Should Change Careers?
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers easier. Those things can involve job search,
hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Schedule a discovery call at my website, www.TheBigGameHunter.us
He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2700 episodes.
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